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Job ref no.: CT3114389-01#7177

Regional Marketing Executive

Tory Burch Far East Limited

Benefits
  • 5-day week
  • 13-month pay
  • Dental plan
  • Discretionary bonus
  • Medical plan

JOB SUMMARY

The Regional Marketing Executive’s role is to coordinate and execution support for Retail Marketing initiatives for all retail channels in the region, including Direct-To-Consumer, Wholesale and Travel Retail.

This role will work closely in partnership with internal teams -  Retail Operations, VM, Buying, PR and Wholesale and Travel Retail to ensure marketing assets are delivered on a timely manner and execution of activities are smooth and qualitative.

I.  Support retail activations with the goal of driving traffic and sales

  • Ideate and execute seasonal activations to support retail
  • Develop guidelines for markets to deploy their retail activations

II. Manage activation/event offering and calendar

  • Create assets with the Global Creative team to support activations and events regionally
  • Lead the evolution of the creative assets with the evolving social/digital landscape in mind

KEY RESPONSIBILITIES

        I.            In-store Animations

  • Support logistics and operations coordination for all in-store and out-of-store marketing activations (i.e. Animations, In-mall marketing, Partnership)
  • Coordinate with vendors and suppliers to ensure execution is qualitative and in a timely manner

      II.            Direct Mailing / In-store Distribution

  • Co-ordinate with Retail and Wholesale partners to consolidate Seasonal Brochure / Catalogue orders
  • Submit creative briefs for Wholesale seasonal collaterals (i.e. Leaflets, Pamphlets, Collection Cards)

    III.            Seasonal Launch

  • Submit seasonal launch creative briefs in Pearl and coordinate with New York on delivery of assets for retail and wholesale markets (i.e. Lightbox, OOH, signage, SMS and digital / social media crops)
  • Co-ordinate with vendors and retail stores on execution and production of lightbox visuals and installation dates for retail and wholesale markets
  • Coordinate with vendors on production for out-of-home, print advertising

    IV.            Asset Creation

  • Partner with the brand’s Global Creative team to develop assets for retail marketing
  • Track the asset creation requests to ensure on-time delivery of assets

     V.             Monthly Tracker

  • Responsible for marketing & events invoice submission and payments to Accounting team
  • Update and submit budget tracker on a monthly basis to ensure accurate reflection of payments in budget

EDUCATION & PRIOR EXPERIENCE NEEDED

  • University Graduate (Marketing / Business / Communication related disciplines)
  • 3+ years’ experience in Marketing / Retail Marketing / Events
  • Team player with good communication skills
  • Curious with a positive and can-do attitude; attention to detail
  • Fluent in spoken and written communications in English and Chinese
  • Proficient in MS Office Applications

Interested parties please click Apply Now to apply job.

All information provided by applicants will be treated strictly confidential and used solely for recruitment purpose. We will retain your application for a maximum period of 6 months and may be considered for other vacancies within the Company.

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More job information
Job ref no. CT3114389-01#7177
Salary
  • N/A
Job Function
Industry
Location
  • Tsimshatsui
Employment Term
  • Permanent
  • Full-time
Experience
  • 3 years - 8 years
Career Level
  • Entry level
Education
  • Degree