Job ref no.: HKM1406041959

Regional Marketing Manager


A worldwide financial institute is now finding a high caliber Regional Marketing Manager to join their regional team in Hong Kong.


  • Develop the regional marketing strategy to broaden business opportunities
  • Lead/Plan/Implement regional marketing communication campaigns
  • Develop and review the marketing communications materials for local countries
  • Provide direction on building and promoting the corporate and product brands
  • Provide leadership to regional marketing team
  • Develop policies and procedures to ensure marketing programmes across region are consistent
  • Ensure the marketing programmes in the region are compliance to the brand guideline
  • Maintain good relationships with internal and external stakeholders
  • Manage promotion budget and expense
  • Monitor marketing communications trends
  • Handle ad-hoc communications & marketing projects


  • Degree Holder in Marketing or equivalent
  • Minimum 8 years working experience preferably in banking and insurance industries
  • Solid experience in organizing marketing communications & business promotion programmes and events
  • Prove experience on social media and digital marketing
  • Good knowledge of marketing and communications practices
  • Vendor and Channel management experience is a must
  • Budget control experience is essential
  • Strong verbal and written communication skills
  • Strong interpersonal skills and able to communicate with the senior executives
  • Good relationship with production houses
  • Good business & marketing sense
  • Good MS skills including Word, Excel and PowerPoint
  • Willing to travel in the region

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