Posted on 2021-10-11

Regional Sales & Marketing Manager - Bicycle experience is a MUST


My client is a US Retail Company with multiple outdoor brands. Due to the expansion of the company, they are looking for a Sales & Marketing lead to join their expanding team in Asia.

*Working experience in Cycling/ Bicycle industry is a MUST


  • Lead, develop and implement sales & marketing strategies for each market to expand the Asia business
  • Develop go-to-market strategies for all channels including retail, wholesale, eCommerce and distribution
  • Define brand positioning, product roadmap and pricing strcuture
  • Recruit and manage distributors in HK & SEA to attain sales objectives
  • 360 marketing strategies and execution including brand communication, social media & trade marketing
  • Work closely with business units or stakeholders to bring new products to the market
  • Conduct competitive analysis to understand the market and key opportunities
  • Ensure the efficiency on sourcing, product inventory and delivery to customer


  • Bachelor Degree in Business or related disciplines
  • At least 8 years of experience in retail / sporting goods industry
  • Experienced in Bicycle is a MUST
  • Strong interpersonal and communication skill
  • Excellent command of written and spoken English and Chinese 

Interested candidates, please click Apply Now to apply for this position for a confidential discussion.

All information collected will be kept in strict confidence and will be used for recruitment purpose only.