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Job ref no.: CT3114386-01#5280

Regional Social Media Specialist- North Asia

HILTI

Reference No: 4718

What's the role?

The mission of Hilti is to drive sustainable value creation. The Social Media Specialist will be responsible for developing, implementing and driving regional social media strategies and activities to targeted individuals within our customers’ organizations in line with our contact strategy - driving customer engagement leading to higher sales and profit and thus sustainably creating value.

Who is Hilti?

If you’re new to the industry, you might not have heard of us. We provide leading-edge tools, technologies, software and services for the global construction sector. We have a proud heritage, built over 75 years, and a worldwide reputation for pioneering products and exceptional service. With some 27,000 people in more than 120 countries, which we’re looking to expand, we’re a great place for you to show us your worth, step up to new challenges and grow your career.

What does the role involve?

  • Develop, implement and continuously review a consistent social media strategy for various target groups of individuals (e.g., purchasers, Managing Directors, Site managers, Plant managers, …) within our customers’ organisations, i.e. contractors and specifiers
  • Define target audience, content, timing and means of communication for social media activities, including content roadmap and implementation processes and interfaces in alignment with other global/regional/local digital marketing activities
  • Develop/modify/ensure proper execution of the regional/local strategies in alignment with global strategies & guidelines (if applicable)
  • Manage and assess social media activities within the region North Asia (China, Hong Kong, Japan, Korea, and Taiwan), plus support local execution
  • Collaborate with global and local stakeholders from various departments to facilitate local execution and social media competence build up
  • Analyze target audiences to generate insights and share these with the local social media specialists and the rest of digital marketing team
  • Oversee asset/copy production and manage implementation, execution and post labelling in our social media management software (falcon publish/engage)
We want your thirst to learn, courage to challenge and desire to improve things, including yourself.

What do we offer?

Show us what you’re made of and we’ll offer you opportunities to move around the business – to work abroad, experience different job functions and tackle different markets. It’s a great way to find the right match for your ambitions and achieve the exciting career you’re after.

Why should you apply?

We have an excellent mix of people. So, if you’ve never worked in engineering or supplier, that’s fine with us. Success at Hilti is down to teamwork and ability, no matter what your background.

What you need is:

  • 3+ years social media marketing experience
  • Proven track record of building and managing communities on social media through the use of highly relevant and engaging content, as well as exceptional community management
  • Working knowledge of Facebook, LinkedIn, WeChat, and YouTube is a must. Understanding of additional social media channels is an advantage
  • Experience with Social Media Management tools is useful. Previous experience with Falcon.io is highly desired
  • Successful, professional marketing or digital marketing and social media experience in a technical/industrial and/or B2B environment
  • Fluent in written and spoken English and one other North Asian language is a must
  • Team player with experience working with technology, marketing, and international staff in a fast-paced, flexible environment
  • Ability to prioritize multiple projects and communicate effectively with cross functional team members (local and international) within the organization
  • A creative mind, an eye for detail as well as an outstanding feeling for wording and a data-driven approach to problem solving
  • A proactive, honest and self-reliant personality, critical thinking, pragmatic, and superb project management skills

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More job information
Job ref no. CT3114386-01#5280
Salary
  • N/A
Job Function
Industry
Experience
  • 3 years - 8 years
Career Level
  • Non-management level
Education
  • N/A