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Job ref no.: 498271
Bank of China (Hong Kong) Limited

Section Head/Senior Manager - Digital Marketing

Bank of China (Hong Kong) Limited

Job No.: 498271
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Strategic Planning, Marketing

Responsibilities:

  • Formulate marketing and sales strategy for BOCHK personal banking, Design, plan and implement end-to-end sales and marketing campaigns in order to acquire customers, increase product usage & cross-selling, as well as strengthen customers relationship with the Bank via efficient sales channel mix
  • Plan and orchestrate product and segment digital campaign planning, evaluate business performance and review marketing programs efficiency, including examination of the effectiveness of the programs, in order to achieve best utilization of resources and maximization of sales and revenue growth
  • Effectively manage marketing budget and control expenses for every sales and marketing campaign
  • Drive digital development and marketing roadmap including but not limited to digital platforms (websites UI/UX and SEO), Digital content, Paid Media, Social Media and technology advancements
  • Proactively understand and analyze market trend as well as competitors’ business and marketing activities for management reference
  • Provide regular management updates on business performance and marketing programs efficiency, including examination of the effectiveness of the programs, best practice sharing and improvement plans, in order to continuously achieve best utilization of resources and maximization of sales and revenue growth

Requirements:

  • Degree holder with major in Business Administration, Marketing, Economics, Finance or related discipline
  • At least 10 years solid working experience in digital sales, marketing and digital transformation, plus minimum 5 years of team leader experience. Working experience in Banking is preferred but not a must.
  • A good self-starter with excellent leadership and influencing skills. Management consulting or project management experience is an advantage
  • Excellent communication and presentation skills, and good command of English and Chinese in both written and spoken including Putonghua

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidate. Interested parties, please submit your application online. For details, please visit our website http://www.bochk.com

To apply: https://careers.pageuppeople.com/798/cw/en/job/498271?lApplicationSubSourceID=11232

Data collected would be used for recruitment purposes only. It might also be disclosed to our subsidiaries or Associated Companies to process the information for appointment. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.