Job No.: 492398 Employment Type: Full time Departments: Personal Banking Products Department Job Functions: Business Development, Management, Marketing, Product Development & Management
Assist senior executives in formulating and implementing the acquisition, cross-sell, growth and retention strategies for up and mid-segment customers, aiming to achieve the business targets and improve customer experience
By analyzing the customer behaviour and needs referencing market research and customer profile, propose actionable initiatives, according to the defined value proposition of strategic sub-segments, for customer acquisition, cross-selling, service upgrade, customer loyalty enhancement and retention etc.
Liaise closely with product, channel and marketing team to cross-sell suitable bundled products and services to meet target customers’ needs holistically, and eventually contribute to the Bank’s bottom line
Plan, implement and monitor sales activities, marketing campaigns and customer events
Work collectively with counterparts to drive the development of user-friendly & cost-effective sales and service models, platforms, aiming to improve customer experience and sales at various touch points, in particular through remote channels
Degree or above with major in Business Administration, Marketing, Finance or related discipline
At least 5 years solid working experience in product management, customer management or sales development in banking industry
Familiar with banking products and operations / service enhancement, and with the drive to strive for success
A mature self-starter with strong drive, motivation and committed with good business sense and problem solving skills
Be innovative with good organizing & problem solving skills. Excellent communication and presentation skills with good command of English and Chinese in both spoken and written, including Putonghua
We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidate. Interested parties, please submit your application online. For details, please visit our website http://www.bochk.com
Data collected would be used for recruitment purposes only. It might also be disclosed to our subsidiaries or Associated Companies to process the information for appointment. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.