Job ref no.: CTC-01694 (CT3117724-01#3669)

Senior Analyst – Content and Market Intelligence


  • 5-day week
  • Insurance plan
  • Medical plan

The Job

  • Research, monitor, report and analyze industry trends on market intelligence and developments in global OTT video market
  • Deliver regular reports on competitors' performance metrics (Business, Content Genres, Audience Profile, Subscription, Revenue, etc.)
  • Provide insights on competitor strategies, strengths, weaknesses, opportunities, threats and strategic plans
  • Based on competitive intelligence, assist content team to develop impactful content strategies
  • Based on viewership reports and user behavior to develop content strategies and editorial angles
  • Based on market trend, explore popular new content genres to capture new audience
  • Develop and maintain a bank of relevant primary and secondary data sources
  • Build and maintain an active network of internal and external intelligence sources
  • Attend industry conferences and provide reports on industry, market trends and competitor developments
  • Work closely with regional markets on content strategies
  • Provide social media listening and analytics plan for Content Team
  • Responsible to study social listening reports to dig out the insight for content strategies
  • Design the framework of topics / keywords on social content measurement tracking
  • Based on social media & SEO dashboards to review content strategies

The Person

  • Bachelor's Degree with at least 3 years of experience in market research, market intelligence, social intelligence or competitive intelligence
  • Strong to do desktop research and compile reports for presentation
  • Excellent analytical and problem solving skills and sensitivity to numbers and data
  • Understanding of OTT industry's key technology trends and market dynamics is preferred
  • Hands on experience of using market and social intelligence tools
  • Some understanding of the Financial Statements
  • Good command of spoken and written English and Putonghua

We offer attractive & competitive salary and benefits, an exciting work environment and excellent career development opportunities. If you have the desire for an exciting and rewarding career, please send us your resume, quoting the reference number, stating your present and expected salary to Human Resources Department by:

Post : 6/F, Goldin Financial Global Centre, 17 Kai Cheung Road, Kowloon Bay, Hong Kong
Email :
Fax : (852) 2827 8322

For more information on other job opportunities of PCCW, please visit our website at

PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer personal data policies (, a copy of which will be provided immediately upon request.  

More job information
Job ref no. CTC-01694 (CT3117724-01#3669)
  • N/A
Job Function
  • Kowloon Bay
Employment Term
  • Permanent
  • Full-time
  • 3 years - 8 years
Career Level
  • Non-management level
  • Degree