Job ref no.: CTC-11608

Senior Analyst - Market and Social Intelligence


  • 5-day week
  • Insurance plan
  • Medical plan

The Job
Market Intelligence

  • Research, monitor, report and analyze industry trends on market intelligence and developments in global market
  • Deliver regular reports on competitors’ performance metrics (App Ranking, Active Users, Engagement, Subscription, Revenue, etc.)
  • Provide insights on competitor strategies, strengths, weaknesses, opportunities, threats and strategic plans
  • Base of competitive intelligence, assist management to develop impactful market positioning
  • Develop and maintain a bank of relevant primary and secondary data sources
  • Build and maintain an active network of internal and external intelligence sources
  • Attend industry conferences and provide reports on industry, market trends and competitor developments
  • Work closely with regional markets on competitive intelligence

Social Intelligence

  • Provide social media listening and analytics plan for Business Unit (Content Team, Marketing Team and Business Team)
  • Responsible for vendor management on social listening tools / projects
  • Design the framework of topics / keywords on social measurement tracking
  • Construct social media monitoring dashboards
  • Determine the awareness level raised from the new content / marketing campaign
  • Produce and deliver social media analytical reports:
  • Buzz volume and trends
  • Sentiment distribution
  • Top media channels
  • Influencer evaluation
  • Hot topics
  • Learning and recommendation

The Person

  • Bachelor’s Degree with at least 3 years of experience in market research, market intelligence, social intelligence or competitive intelligence
  • Excellent analytical and problem solving skills and sensitivity to numbers and data
  • Understanding of OTT industry’s key technology trends and market dynamics is preferred
  • Familiar with key research vendors and their research reports focusing on media industry
  • Hands on experience of using market and social intelligence tools
  • Some understanding of the Financial Statements
  • Good command of spoken and written English


We offer attractive & competitive salary and benefits, an exciting work environment and excellent career development opportunities. If you have the desire for an exciting and rewarding career, please send us your resume, stating your present and expected salary to Human Resources Department by:

Post: 20/F, Telecom House, 3 Gloucester Road, Wanchai, Hong Kong
Fax: (852) 2827 8322

For more information on other job opportunities of PCCW, please visit our website at

PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer personal data policies ( a copy of which will be provided immediately upon request.