Posted on 2022-05-30

(Senior) Brand Executive

Yick Fung Hong Cosmetic & Detergent Co Ltd

An exciting opportunity has arisen for an experienced, enthusiastic, and passionate Brand Executive to join our Brand Marketing Team. Core job responsibilities include the followings :

1) Digital activation (50%)
  • which may involve planning and implementing online media and promotion initiatives and operational plan to maximize brand awareness and business growth.
  • a part of activation may involve highlight or activation in Online Shopping Platform (e.g., HKTV Mall, & Ztore), alignment with trade marketing is need.
  • digital advertising- GDN & Youtube
  • E-com content development
  • Any other relevant digital marketing initiatives
2) Consumer Campaign / Promotion (20%)
  • work on co-brand activities with other brands or parties to inject exciting element and linking of consumer profile, from concept down to execution (media / events)
  • prepare promotion pack (evaluation of consumer / packaging design / production / co-pack arrangement)
3) revamp (10%)
  • website revamp
4) Daily Marketing work (20%)
  • paperwork and simple analysis
  • trade sample/ marketing premium preparation
  • Money accrual in P&L
  • Creating new skus in system
  • Competitor analysis
  • Packaging adaptation (may need to help)
  • University graduate with a minimum of 1 year experience in brand development preferable in FMCG sector.
  • Initiative with presentation & interpersonal skills
  • Knowledge and some experiences in channels (experience in online and offline sales role will be an advantage)
  • Hands-on PC skills in MS Office, & Chinese Word Processing
  • Proactive and able to work under stress
  • Able to quickly react to changing environment.
  • Fluent in Cantonese, English and Mandarin
  • Experienced candidates will be considered as SM
Interested parties, please send your profile with present and expected salary by clicking "Apply Now"

Personal data collected will be used for recruitment purposes only.
All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.