Job ref no.: CT3116128-01#1957

Senior Brand Manager

JT Laurel Consultancy Limited

Our client is a FMCG client and they are looking for a Senior Brand Manager to support the rapid business growth in Asia. Reporting to Senior Marketing Manager and you will be responsible for: 


  • Define the brands proposition from consumer insight and understanding 
  • Responsible for the brand guardianship
  • Develop brand book 
  • Build the Brand triangle/ Manifesto
  • Ensure the Visual (logo, colors, tagline, typography, photography) and Communication guidelines (tone and manner) are adhere to global requirement
  • Develop the Brand linkage guideline
  • Responsible for concept development, research & qualification for all commercial, product and packaging projects.  This includes line extensions, renovations and /or breakthrough innovations.  This also includes launch of product in new geopgraphy
  • To develop the marketing plan/ launch strategy to launch the products / innovation
  • Be the project team leader and work mulit-functionally in order to lead the relevant project teams towards the delivery of the projects
  • Be the leader and inspiration for marketing and the other functions in all matters related to innovation, including internal innovation forums and external benchmarking
  • To ensure all marketing activites consistently comply with WHO code & local regulatory requirement


  • University Graduate 
  • Minimum 8 years of experience in Brand Marketing / new product development from FMCG industry
  • Able to work effectively in both a cross-functional and inter-cultural team and within an international environment
  • Flexibility, looks to continually upgrade
  • Open, mature and self-driven
  • Able to work with people with different culture background
  • Able to play a good team role to fulfill cross –functional efficiency
  • Good communication skills
  • Good written and spoken English and Chinese (including Mandarin)


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More job information
Job ref no. CT3116128-01#1957
  • N/A
Job Function
Employment Term
  • Permanent
  • Full-time
  • 8 years - 14 years
Career Level
  • Senior management level
  • Degree