Job ref no.: CT3118332-01#0064
Plaza Premium Group

Senior Branding Executive

Plaza Premium Group

  • 5-day week
  • 13-month pay
  • Dental plan
  • Discretionary bonus
  • Meal allowance
  • Medical plan
  • Transportation allowance
  • … + 1 more


  • Oversee a portfolio of Premium Airport Service brands under Plaza Premium Group
  • Conduct and analyze market and consumer research to assist in developing effective brand and product strategy
  • Prepare brand and product development strategy and achieve targets as defined in the business plan
  • Develop and implement consumer-centric end-to-end brand experience for each product
  • Partner with Business Development, Sales, Projects and business owners to supervise product development from start to completion
  • Educate and train all internal stakeholders across markets on brand strategy
  • Coordinate with internal and external parties to ensure the excellent execution brand building initiatives
  • Formulate brand communications strategy and work closely with Marketing Communications to ensure all communications are on-brand and consistently executed across markets
  • Partner with Customer Relations to formulate customer engagement guidelines
  • Create and enhance long-term business relationship with partners and customers to maximize business growth and develop new opportunities
  • Prepare brand budget, analysis, audit and performance report
  • Execute quarterly brand auditing exercise



  • Degree holder in Marketing, Business Administration or related disciplines
  • Minimum of 3 years’ solid brand or product development experience, experience gained in hospitality, travel or aviation industry is a plus
  • Strategic thinker with demonstrated competence in market trend analysis, product development and brand building
  • Dynamic, resourceful, multi-tasked individual with the capability to articulate business objectives in a compelling manner
  • Strong interpersonal skills in communicating with people from different backgrounds and at all levels, both internally and externally
  • Excellent project management, time management, people management a must 

  • Team player yet able to work independently
  • Excellent business case building and presentation skill
  • Proficiency in MS Office, skill in Photoshop and Adobe Indesign is an advantage
  • Experience in CI development, website development and video creation
  • Excellent command of English and Mandarin, competency in Spanish is an advantage
  • Willing to travel frequently

Interested parties please send full resume with earliest availability, current and expected salary to Human Resources Department By email [via CTgoodjobs Apply Now ].

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More job information
Job ref no. CT3118332-01#0064
  • N/A
Job Function
  • HK International Airport
Employment Term
  • Full-time
  • 3 years - 5 years
Career Level
  • Non-management level
  • Degree