Job ref no.: CTC-07506

Senior Business Analyst / Business Analyst


  • 5-day week
  • Discretionary bonus
  • Insurance plan
  • Medical plan

Being part of the Business Optimization team, the incumbent will focus on maximizing conversion funnels (Awareness, Acquisition, Engagement, Retention) by deep diving into the analytics to find opportunities to optimize the business in Hong Kong and the regional markets.

The Job

  • Interpret business requirements and determines optimum BI solutions for a wide range of requests from internal teams
  • Consolidate and process data for regular reports, provide insights and performance tracking
  • Design and build BI dashboards for business analysis and ad-hoc projects and will need to work closely with data engineers
  • Market segmentation through extracting behaviours from database for marketing automation
  • Provide A/B testing plans and analyze the testing results to optimize traffic, marketing efficiency and subscription revenue
  • Explore the data and discover patterns and correlations to define trends, make predictions and uncover root causes for certain phenomenas

The Person

  • Degree holder in Business Administration, Statistics, Information System, Computing Science or related disciplines with related work experience
  • 3 to 5 years of experience in data extraction or programming using SQL language
  • Hands on experience with Business Intelligence (BI) or data visualisation tools is a must (proficiency in Excel; strong experience in Tableau, Cognos, Qlikview, Power BI or BusinessObjects)
  • Experience in Data Mining (SPSS, R/Python, SAS) is an advantage
  • Good understanding and knowledge of RDBMS and Data Warehouse including Star schema DB
  • Excellent analytical and problem solving skills and sensitivity to numbers and data

We offer attractive & competitive salary and benefits, an exciting work environment and excellent career development opportunities. If you have the desire for an exciting and rewarding career, please send us your resume, quoting the reference number, stating your present and expected salary to Human Resources Department by:

Post : 6/F, Goldin Financial Global Centre, 17 Kai Cheung Road, Kowloon Bay, Hong Kong
Email :
Fax : (852) 2827 8322 

For more information on other job opportunities of PCCW, please visit our website at

PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer personal data policies (, a copy of which will be provided immediately upon request. 

More job information
Job ref no. CTC-07506 (CT3115165-01#2283)
  • N/A
Job Function
  • Kowloon Bay
Employment Term
  • Permanent
  • Full-time
  • 3 years - 5 years
Career Level
  • Non-management level
  • Degree