Job No.: 495139 Employment Type: Full time Departments: Personal Banking and Wealth Management Department Job Functions: Business Development, Project Management, Strategic Planning
Plan and manage the development of segmentation models and segment strategies based on the advanced statistical modeling / data mining / AI & machine learning technologies to ensure all activities adhered to established tactics and goals.
Drive the development and application of statistical and propensity models in customer targeting and retention strategies for maximizing the sales and revenue growth
Drive the Customer Relationship Management process to ensure a proper closed-looped learning in place to improve the sales and services effectiveness across all customer touch points
Degree or above with major in quantitative, numerical science or related discipline
At least 10 years' experience in banking / insurance / retail business, with proven track record and exposure in sales, marketing, product and channel management, CRM and segmentation
Expert knowledge of SAS with excellent analytics skills and extensive use of data mining techniques in statistical modeling development, covering segmentation, acquisition, attrition, cross-selling, fund movement models and related applications
A mature self-starter with strong drive, motivation, committed with good business sense, proven managerial ability and strong understanding of the personal banking market
Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, knowledge of Mandarin would be a definite advantage
Applicants with less experience may be considered as Business Strategy Manager
We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidate. Interested parties, please submit your application online. For details, please visit our website http://www.bochk.com
Data collected would be used for recruitment purposes only. It might also be disclosed to our subsidiaries or Associated Companies to process the information for appointment. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.