Our client is a famous beauty care / FMCG retailer in worldwide. They are now searching Senior CRM Officer. Details are at below:
Membership Program Management
To define the annual CRM strategy and action plan in line with local marketing strategy and global guidelines.
To plan budget spending based on the action plan
To manage and monitor annual budget spending according to planned monthly phrasing
Stock management for the membership gifts
To work closely with Product Managers on supporting product launches, including business data analysis, plan & execute members communication and report preparation
To organize customer event, activity and exclusive rewards to members
Business Data Analysis
To consolidate and analyze consumer data (both quantitative and qualitative) to derive business indication and provide related action plan to deliver CRM objectives.
To monitor the evolution of consumer profile for target setting and improvement of quality of program.
To communicate with IT department and regional marketing team to make sure full utilization of all tools available to manage consumer data.
Communication and Reporting
To provide regular and comprehensive reports on Consumer Relationship Management data to enhance the overall effectiveness of loyal consumers program.
Active communication to multi-functions and sales team to ensure they are well-aware of the CRM operational workflow.
Prompt action towards potential consumer complaint to minimize potential risk to business.
Around 6 years of CRM experience and digital capacity
Proficient in both of spoken and written English and Cantonese, ability in Mandarin would be advantageous
Strong analytical ability with strategic thinking. Positive with integrity and detail-oriented.
Team player with excellent interpersonal and communication skills.
Good planning and organizing skills with drive for results, problem solving and action-oriented.
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