Job ref no.: CT3123218-01#0210
Hang Seng Bank

Senior Digital Growth Manager

Hang Seng Bank

Digital Banking

As one of the leading banks in Hong Kong, we provide extensive digital services on both online and mobile platforms. Facing an ever-growing need for innovative digital solutions, services and platforms, our digital banking capabilities offer an extensive range of products and services that serve over half the adult population in Hong Kong

Hang Seng Digital Banking is currently seeking high calibre professionals to join our department as Senior Digital Growth Manager


Principal responsibilities: 

  • Manage the deployment of the overarching commercial business strategy that positions Digital as an increasing driver of RBWM’s revenue, cost and business improvement.
  • Build Digital Proposition, leverage on our bank’s product / service edges in digital platform and raise awareness of our digital brand.
  • Optimisation of customer communications on digital platforms, to be conducted in close partnership with the Marketing function with the aim to enhance brand awareness, increase traffic & usage to our digital platforms.
  • Drive and share best practice to improve digital acquisition & digital experience based on research and customer feedback.
  • Collaborate with business units, channel teams, marketing and IT for the design and management of the digital customer journeys from acquisition, on boarding, retention to reactivation, with the connectivity power of external media & our mobile / internet to drive brand awareness and customer base growth.
  • Develop an expert knowledge of customer base, market trends, and competitor activities for the support of strategic direction.
  • Explore new digital marketing trends, continually research and identify opportunities to enhance the digital marketing mix.



  • University degree in Marketing, e-Commerce OR other relevant qualifications.
  • At least 8-10 years’ retail banking experience is preferred.
  • Solid experience in managing consumer/retail banking channels / digital, including sales and marketing strategy, projects management, vendor management and business management.
  • Customer-oriented with strong business acumen and analytical skills.
  • Strong Self-motivation with good project management and interpersonal skills.
  • Proficiency in both English and Chinese.
  • Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery.
  • Open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility.


All information provided by applicants will be used only for recruitment purposes and will be used strictly in accordance with the Bank's personal data policies, a copy of which may be obtained by the applicant upon request. Unless otherwise instructed in writing by the applicant concerned, applicants may be considered for other suitable positions within the Bank and its related companies. The personal data of unsuccessful job applicants may be retained for a maximum of two years from the date when the job application is rejected and such data may be retained for a longer period if there is a subsisting reason that obliges the Bank to do so, after which the personal data will be destroyed.

More job information
Job ref no. CT3123218-01#0210
Job Function
Employment Term
  • Permanent
  • Full-time
  • 8 years - 20 years or above
Career Level
  • Senior management level
  • Degree