To work with agencies and internal parties for daily operation of the HKT Home Performance Marketing activities (Netvigator, Now TV, eye), including but not limited to ad planning and material preparation.
To drive traffic and acquire users through digital marketing strategies including SEO, SEM, Display Networks ads, Paid Social, etc.
To analyze and evaluate the ad and website performance and the effectiveness of advertising campaigns for different brands to provide insight for performance optimization.
To support on tracking tags setup in Google Tag Manager.
To act as web master by using CMS for web site content update.
To work with internal stakeholders and external partners such as advertising agency, media agency and partners.
To handle execution and follow through to ensure smooth operation and target achievement in accordance to the promotional plan.
To research on industry and competitor practices and propose implementation plan to the business.
To Succeed in this Role
Degree holder preferably in Marketing or Business related or Statistics discipline.
3-5 years of experience on digital marketing or performance marketing.
Familiar with Google Ads, Google Analytics and Google Tag Manager.
Data-driven mindset with strong analytical skills, ability to draw insights and determine strategies out of report data
Independent, detailed-oriented and highly organized with strong sense of responsibility,
A proactive team player with strong communication and interpersonal skills.
Good command of both written and spoken English and Chinese.
Proficiency in MS Office e.g. MS Word, Excel and PowerPoint.
HKT Home creates an ideal space for work, learning, entertainment and gaming at home. With our extensive fibre-to-the-home connectivity and wireless infrastructure, we offer high-quality broadband for gaming and streaming, a broad suite of world-class entertainment, live sporting events, e-learning activities, and IP-enabled, digital-quality home phone service through NETVIGATOR, Now TV, Now E, HKT education and eye. At HKT Home, we innovate to offer a diverse range of Smart Living solutions for an enlivening lifestyle.