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Job ref no.: 40961544
HKT Home

Senior Digital Marketing Executive

HKT Home

Your Role

  • To work with agencies and internal parties for daily operation of the HKT Home Performance Marketing activities (Netvigator, Now TV, eye), including but not limited to ad planning and material preparation.
  • To drive traffic and acquire users through digital marketing strategies including SEO, SEM, Display Networks ads, Paid Social, etc.
  • To analyze and evaluate the ad and website performance and the effectiveness of advertising campaigns for different brands to provide insight for performance optimization.
  • To support on tracking tags setup in Google Tag Manager.
  • To act as web master by using CMS for web site content update.
  • To work with internal stakeholders and external partners such as advertising agency, media agency and partners.
  • To handle execution and follow through to ensure smooth operation and target achievement in accordance to the promotional plan.
  • To research on industry and competitor practices and propose implementation plan to the business.

 

To Succeed in this Role

  • Degree holder preferably in Marketing or Business related or Statistics discipline.
  • 3-5 years of experience on digital marketing or performance marketing.
  • Familiar with Google Ads, Google Analytics and Google Tag Manager.
  • Data-driven mindset with strong analytical skills, ability to draw insights and determine strategies out of report data
  • Independent, detailed-oriented and highly organized with strong sense of responsibility,
  • A proactive team player with strong communication and interpersonal skills.
  • Good command of both written and spoken English and Chinese.
  • Proficiency in MS Office e.g. MS Word, Excel and PowerPoint.
  • Knowledge on SEO is a PLUS.

 

More job information
Job ref no. 40961544
Job Function
Location
  • Eastern District
Industry
Employment Term
  • Full-time
Experience
  • 3 years - 4 years
Career Level
  • Non-management level
Education
  • Degree
Require to Travel
  • No travel