Posted on 2021-01-14
Senior/ Digital Marketing Manager (eCommerce regional retail)
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Job Responsibilities:
- Lead in the development of overall digital marketing strategy and partnerships, and manage marketing plan per e-commerce platform across owned online channels and third-party marketplace platforms to increase business opportunities
- Manage and execute digital advertising campaigns to drive e-commerce activities in international markets
- Manage and execute daily digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media, email, mobile, etc.) across international markets
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Stay abreast on emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Regular reporting to senior management, including competitor media spend analysis, KPI definition and monitoring, as well as comprehensive review with local markets
- Develop conversion, pixel, and event tracking on the website and across various digital platforms
- Constant collaboration with local teams: develop guidelines and standard operation process to ensure group alignment
- Coordinate online content production and scheduling on all social media platforms, not limited to and including Instagram and Facebook
Job Requirements:
- Bachelor Degree in Digital Marketing, Marketing, E-commerce or related disciplines
- With minimum 10 - 15 years solid experience in Retail with corporate level highly preferable
- With Retail & Regional Experience is Highly preferable
- Strong Marketing, E-commerce and business network and excellent leadership skills
- Excellent Management skills and Creative and pro-active
- Excellent command of both written and spoken in English, Mandarin and Cantonese
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Required skills
More job information
| Job ref no. | CT3127248-01#9083 |
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