Posted on 2022-06-02
Wilson Communications Limited

Senior Digital Marketing Officer / Officer

Wilson Communications Limited


  • Implement and organize all digital marketing activations including but not limited to SEM, SEO, social media and display advertising campaigns to increase social followers, drive website traffic and conversion
  • Perform daily operations for social media (Facebook & IG), website and digital marketing campaigns on content creation, media planning, monitoring and result evaluation
  • Implement analytical tool to track, gauge and evaluate the performance and ROI of various digital campaigns
  • Manage and analyze member database to formulate and drive effective CRM activities
  • Support in e-commerce activities to achieve outlined targets
  • Assist in planning and implementation of promotion campaigns, development of marketing collaterals and retail POSM, including draft, edit and proofread of all marketing materials to meet the brand standard
  • Implement competitor analysis and benchmark
  • Work closely with merchandising and retail team to ensure accuracy of all deliverables within designated timeline
  • Assist in ad-hoc projects as assigned
  • Candidates with less experience will be considered as Digital Marketing Officer


  • Bachelor Degree in Business Administration, Marketing, e-commerce or related disciplines
  • Minimum 7 years working experience in any digital marketing role equivalence, experience in retail industry would be preferred
  • Demonstrable experience in managing Google Analytics, Google Ads, SEM, SEO, data analytics experience will be an added advantage
  • Experience in managing Facebook, Instagram and Ads Manager is required
  • Result-oriented and able to work independently
  • Strong self-motivation and good understanding of online marketing landscape
  • Good communications and multi-tasking skills, proficient in English and Chinese  

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More job information
  • 25,000 - 35,000 / month
  • 5-day week
  • Birthday leave
  • Dental plan
  • Discretionary bonus
  • Education subsidies
  • Marriage leave
  • Medical plan
  • Shuttle bus
  • Social / Recreation & Sports Facilities
Job Function
  • Kwai Fong
Employment Term
  • Permanent
  • Full-time
  • 7 years - 12 years
Career Level
  • Middle management level
  • Degree