Job ref no.: CT221139
Sing Tao News Corporation Limited

Senior Digital Marketing Specialist/ Senior Digital Media Executive (Oh!爸媽

Sing Tao News Corporation Limited

Job Description:

  • Develop and execute content and technical SEO strategies to improve organic search performance
  • Recommend and execute changes to website content to improve keyword and search ranking, optimize the SEO performance and conversion
  • Perform ongoing keyword research and link building to boost organic traffic and domain authority
  • Work closely with other teams to ensure the best practices of SEO are implemented
  • Prepare report and analysis on website traffic, customer funnels and user engagement metrics for lead generation
  • Stay up-to date with the SEO strategy, search engine algorithms, industry and market trends and insights to initiate new ideas to support the company’s growth
  • Assist in the content management, development, enhancement and maintenance work of the website/Mobile app
  • Assist in advertising operation in social media platforms including Facebook, Instagram and Youtube etc.
  • Perform ad hoc duties as assigned by management


  • Degree holder in Marketing, Information Technology, Computer Science or relevant field
  • Minimum 3 years of work experience in digital marketing focusing on SEO
  • Demonstrate good understanding of the diverse search landscape to support and grow the SEO initiatives
  • Proven experience in on-page optimization, keyword research and discovery, link building, lead generation etc.
  • Proficiency in web Analytics, keyword research tools and Content Management Systems (CMS), Google Analytics, WordPress etc.
  • Knowledge of HTML, CSS and JavaScript is an advantage
  • Work independently, self-motivated, multi-tasking and high responsibility
  • Good communication skills
  • Passionate about digital media and social media
  • Candidate with less experience will be considered as Digital Marketing Specialist/ Digital Media Executive

Interested parties please click “Apply Now" to submit your complete resume with employment history and expected salary or by post to Human Resources Department, 3/F, Sing Tao News Corporation Building, 7 Chun Cheong Street, Tseung Kwan O Industrial Estate, Tseung Kwan O, New Territories, Hong Kong.

We are an equal opportunity employer and welcome applications from all qualified candidates. Information provided will be treated in strict confidence and only be used for recruitment related purpose. Applicant who is not invited for an interview within 6 weeks may consider their application not successful. All personal data of unsuccessful applicants will be destroyed within 6 months.

More job information
Job ref no. CT221139
  • Dental plan
  • Discretionary bonus
  • Insurance plan
  • Medical plan
  • Shuttle bus
Job Function
  • Tseung Kwan O
Employment Term
  • Permanent
  • Full-time
  • 3 years - 10 years
Career Level
  • Middle management level
  • Degree
  • Master's degree