Job ref no.: CT3114388-01#7409

Senior Digital Performance Specialist (Contract)

Robert Walters

Salary HKD21,000 - HKD40,000 per month

Location: Hong Kong

Consultant: Renee Chan

A leading International organisation is now hiring for a Digital Performance Specialist to join their Marketing team in Hong Kong on a project based opening. The role will be reporting to the head of Digital, focusing on the management and performance measurement of Digital Campaigns across several markets. Candidates with less work experience will also be considered as Digital Performance Specialist, as they currently have a couple of openings for the same project.


  • Understand all various digital media channels (SEM, Display, Programmatic, Social Media) and the potential for the Company
  • Understand each school and region’s unique search challenges and apply optimisation techniques to test and deploy to keep each school ahead in their market
  • Provide regular reports and insight to campaigns as needed
  • Oversee group wide paid media campaigns (emphasis on PPC)
  • Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets
  • Work with Digital Performance Manager to ensure that campaigns / projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to
  • Input into search briefs before they are executed to ensure that campaigns are most effective
  • Help in preparing performance review presentations
  • Provide regular results analysis, reporting and recommendations
  • Have regular calls with Reginal Heads of Digital to align on regional campaign priorities
  • Keep wider digital team updated with work schedule and performance fluctuation
  • Have input in developing short and long-term search strategies
  • Develop strong relationships with the agency partners to ensure that the team are getting the best from their expertise and that the campaigns are always fully aligned to global strategy


  • Bachelor’s Degree
  • Over five years’ hands on PPC experience
  • Over five years’ hands on experience of Google Display Network campaign implementation
  • Over five years’ hands on experience of paid social campaign implementation, e.g. Facebook
  • Experience in paid media budget management to ensure campaign budgets are spent efficiently within the daily/ monthly limits
  • Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures
  • Excellent analytical skills – with the passion and drive to demonstrate and quantify success
  • Results orientated with the ability to consistently map efforts against identified KPIs and ROI
  • Up-to-date with the latest trends and best practices in digital marketing and measurement
  • Adwords certified
  • Experience in budget management
  • Experience in project management and the ability to prioritise work against the organisation’s goals (desirable)
  • Commercial aware and results drive with good business acumen. Continually strives for improvement
  • High standard of (business) English language. Additional languages a bonus.
  • Curious and creative (desirable)
  • Self-motivated, flexible and adaptable to different tasks at hand
  • Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure
  • Uses evidence to support arguments or positions taken
  • Strong leadership skills (desirable)
  • High level of integrity
  • Excellent time management and organisational skills
  • Proficient communicator both oral and written
  • Excellent attention to detail
  • Ability to work very independently
  • Affinity with and interest in education (desirable)

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More job information
Job ref no. CT3114388-01#7409
  • N/A
Job Function
  • 5 years - 10 years
Career Level
  • Non-management level
  • Degree