Job ref no.: CT3129409-01#0054
Delivery Hero Food Hong Kong Limited

Senior Growth Marketing Analyst

Delivery Hero Food Hong Kong Limited

'Hungry to make a difference? Then foodpanda may be the place for you!'

At foodpanda, we’re on a mission to redefine customers’ food and shopping experience as a multifaceted online platform across the 14 countries we operate in. We’re all about bringing on the smartest and brightest minds as we continue to grow in a fast-moving and agile environment, and hiring those who can thrive in an energetic and hardworking start-up culture. We strive to become everybody’s most loved delivery platform, however, this won't happen without some really awesome people!

We are looking for a highly-driven and motivated Senior Growth Marketing Analyst to join our fun, professional and dedicated Marketing Department based here in Hong Kong. The Marketing Department drives the growth and marketing strategies at foodpanda HK, with the aim of painting the city pink and bringing foodpanda to be the no. 1 food and grocery delivery platform. Wait no longer and join us if you want to make a direct and visible impact and contribute to large-scale success!

Know more about the team

With the primary objective of marketing efficiencies and growth in Hong Kong, the Growth & Media team optimizes the online + offline marketing performances and drives media strategies, also supports the marketing team as a Business Intelligence function.

Roles and Responsibilities

  • Support the Marketing Department on the growth for foodpanda in Hong Kong, which cover the food delivery, pick up, and foodpanda mall business vertical
  • Develop quantitative analyses, ad hoc reports, and models to support marketing decision-making. Analysis areas might include (but not limited to) consumer segmentation, adoption, lifecycle, retention, lifetime value, usage, engagement, and return on investment.
  • Provide insights to marketing leadership on cost to acquire users, value of digital engagement, and cross-channel impact of media.
  • Develop dashboards that provide reliable insights and visualization relative to critical metrics, projections, and historical performance.

Qualifications and Requirements

  • Hungry to make a difference
  • A university degree holder in business, marketing, communications, or related areas
  • At least 4 years of analytical and database experience. Experience in CRM / marketing / advertising analytics and e-commerce is a plus.
  • Equipped with excellent knowledge in SQL and dashboarding tools such as Tableau, Python or any other data analytics tools
  • Having strong analytical skills, with a data-driven and strategic mindset particularly for consumer insights and business growth
  • Having adequate statistics knowledge for data analysis, such as probability distributions, statistical significance, hypothesis testing, and regression, is a plus
  • A sociable character and positive attitude towards new challenges
  • Extremely driven with a self-starter mindset. You are super comfortable taking an idea and running with it, seeing the project through start to finish.
  • Excellent communication and interpersonal skills, fluency in both written and spoken English and Cantonese
  • You thrive in a fast-paced environment. Things move very quickly around here, but you thrive in environments like that.
  • Fun! We work hard, so we can play harder.

What We Offer

  • A dynamic, fast paced environment
  • A vibrant and international team with diverse background
  • Steep learning curve in e-commerce & entrepreneurship
  • Learning & development programs and skills trainings
  • Flexible working hours and agile company with a flat hierarchical structure
  • Monthly staff allowance and corporate discounts including at restaurants, gyms and many more
  • Agile office environment with a fully-stocked beverage fridge and self-serve beer   
More job information
Job ref no. CT3129409-01#0054
Job Function
  • Sheung Wan
Employment Term
  • Full-time
  • 4 years - 9 years
Career Level
  • Non-management level
  • Degree
  • 5-day week
  • Dental plan
  • Flexible working hours
  • Medical plan