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Posted on 2021-10-11
Hong Kong Golf & Tennis Academy Management Co. Ltd

Senior Manager - Academy Experience

Hong Kong Golf & Tennis Academy Management Co. Ltd

Role & Responsibilities:

  • Formulate a highly effective patron engagement strategy which enables and drives patrons to enquire, reserve, spend and repeat in order to achieve the Academy’s business objective
  • Manage contact strategies with patrons and devise an unique experience journey based on insights and preferential findings
  • Develop an academy loyalty with patrons, particularly VIPs
  • Full responsibility in maximizing Patron Visitation Rate and Patron Spending Index
  • Spearhead communications with patrons to upsell products/ services across the Academy
  • Responsible in full data analysis, preference record of patrons for program planning, execution and evaluation
  • Initiate creative writing and design in patron communication
  • Full support in partnership marketing efforts
  • Develop loyalty tools and guidelines (e-brochures, marketing collateral, thanks you cards, special occasion cards, holiday cards, etc.)
  • Lead corporate-wide customer journey mapping to develop initiatives in order to align with business directions and strategies
  • Establish a strong cooperation and partnership with different departments to capitalize on new business opportunities and partnerships
  • Supervise, train and coach the Team to provide consistent and elevated service as well as insights to patrons
  • Manage CRM system to ensure that patron data is correctly captured and analyzed

Requirements:

  • Degree holder Marketing, Business Administration or related disciplines
  • Minimum 12 years of experience in hospitality/ luxury retails, solid experience in CRM strategy
  • Dynamic, passion for hospitality environment and knowledge of luxury market
  • Strong analytical and numerical skills
  • Proficiency with MS Office and CRM system
  • Fluent in English, Cantonese and Mandarin

We offer an attractive remuneration package and excellent career prospects to the right candidate. Please send full resume including the current & expected salary and the contact information by clicking Apply Now

(Personal data collected will be used for recruitment purpose only)

More job information
Salary
Job Function
Industry
Location
  • Sai Kung
Employment Term
  • Permanent
  • Full-time
Experience
  • 12 years - 15 years
Career Level
  • Senior management level
Education
  • Degree
Require to Travel
  • No travel
Benefits
  • 5-day week
  • Additional subsidies
  • Discretionary bonus
  • Free duty meal
  • Medical plan
  • Shuttle bus
  • Social / Recreation & Sports Facilities
  • Special / extra leave
  • … + 3 more