Senior Manager, Card Partnership & Usage - Credit Cards

Alexis Services Limited

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  • Create and deploy marketing strategies, lead conceptualization and implementation of key growth initiatives, and maintain current market intelligence on overall industry verticals and competitors
  • Partner with Marketing Product Managers in managing strategic marketing programs, strategic program roadmaps, program development, program/product launches, and program marketing to gain maximum benefit from each program/product and deliver on client value propositions
  • Develop plans and ensure successful execution against functional strategies for a business or product region requiring coordination and integration across teams/business units, as well as construct and ensure successful execution marketing plan that spans product, brand, acquisition, customer, and retention to improve performance, brand preference, and client engagement
  • Utilize specialty knowledge to review, analyze, and develop beyond existing solutions, as well as develop and communicate a business plan on approaching the marketplace
  • Manage day-to-day product marketing for core products including program delivery, client experience, and client communications strategy, help the team prioritize, negotiate, and remove obstacles, and provide input into project plans and program affecting job family/function within a region/business
  • Manage client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Bank clients
  • Collect client and competitor market research, and direct and oversee marketing program life cycle management including market demands, technology trends, and competitive field

  Qualifications:

  • 8-12 years of relevant experience
  • Bachelor's degree / University degree 
  • Experience leading a team in a complex, and matrixed environment
  • Experience with internal/external negotiations
  • Practical experience of multiple business cycles
  • Advanced knowledge of industry and competitor products/services
  • Working knowledge of strategic direction of the function within the business as well as a solid conceptual/practical grounding in function and/or area of expertise
  • Consistently demonstrates clear and concise written and verbal communication
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