Job ref no.: CT3114387-01#7212

Senior Manager, Communications, Coatings Solutions Asia Pacific

BASF Asia Pacific

We are the world's leading chemical company because we offer intelligent solutions for our customers and for a sustainable future. We have over 110,000 employees connecting around the world. For you, this means an almost unlimited range of job opportunities, career development and lots of potential to continue learning . At BASF we believe strongly in the power of connected minds.


Located in Hong Kong, BASF’s regional headquarters oversees more than 16,000 employees at about 100 sites across Asia Pacific. In addition to regional business units, Hong Kong office also houses regional functional units including Corporate Affairs, Finance and Controlling, Human Resources, Management Consulting, Procurement and Supply Chain Services. Objectives of the Position

  • Reporting to Senior Vice President, Coatings Solutions Asia Pacific, the incumbent will be responsible for the Regional Business Unit's (RBU) core communications, advising RBU Head and the management team on all communications-related issues and leading the RBU’s market communications organization.
Job Responsibilities
  • Market Communications – Plan marketing communications for RBU based on product, segment and customer strategies. Implement excellent marketing communications such as product launches, customer events, industry team events, promotions, fairs and exhibitions, product advertising, trade press releases, online activities, etc.
  • Branding – Develop and implement a consistent product branding strategy for the RBU as part of the global branding strategy. Systematic and continuous exploitation of branding opportunities within the RBU.
  • PR function - Implement PR strategy in trade media. Screen trade publications. Foster good working contacts with trade journalists. Invite journalists for interviews. Ensure good coverage of EC topics in trade media. Coordinate briefing documents for media interviews, top management speeches, etc.
  • Issues Management – Identify emerging issues and support their successful resolution with all stakeholders.
  • Advocacy – Create transparency within EC and to relevant BASF country colleagues on advocacy issues and support the development and implementation of advocacy strategies.
  • Crisis communications - Develop and continuously update crisis communication plans addressing all communication risks, in coordination with all relevant stakeholders in the countries and the communications function.
  • Internal and change communications – Support the Business Unit Head in efficient communications within the RBU, the Division and the Region. Develop and implement internal communication and employee engagement tools such as internal publications, bulletins, online etc.
  • Bachelor degree in Journalism, Marketing or Mass Communications
  • At least 10 years working experience in public relations, project management, and marketing communication preferably both in agency and in-house, of which minimum 6 years working experience in an international and multicultural environment
  • Strong competence in influencing and impact in order to lead the function in a complex region and influence global, regional and local counter-parts without authority
  • Excellent creative and conceptual abilities (planning, analytical, creative, client and goal oriented)
  • Intercultural/international management and negotiation skills and good understanding of Asian markets and its cultures
  • High commitment and willingness for working hands-on
  • Flexibility to travel within the region
  • Good at presentations, event moderation and public speaking
  • Excellent working knowledge of basic computer programs (including MS Word, Excel, PowerPoint, SharePoint, Photoshop, Templates, Webmaster)
  • Excellent English and good Mandarin verbal and written communication skills

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More job information
Job ref no. CT3114387-01#7212
  • N/A
Job Function
Employment Term
  • Full-time
  • 10 years - 15 years
Career Level
  • Senior management level
  • Degree