Job ref no.: CT3114386-01#6160

Senior Manager, Digital


Are you a digital media junkie who loves to be in the know? Do you live for pop culture and the latest trends?
Golin, Hong Kong is seeking a solid Senior Manager, Digital Connector who is able to embrace, understand and live for the connectivity between "traditional" media and social/digital media. Apt at turning data and insights to actionable ideas and results, you see the bigger picture and understand what drives earned conversation and coverage.
You will leverage proprietary data and insights, develop content at the speed of culture and delivers it to the right people (or person) at the right time. You will lead media and social strategy and execution that keeps our clients relevant with top media and influencers. You'll build strong media and influencer relationships and always be on the lookout for opportunities that lead to coverage. You'll transform corporate milestones and data into compelling stories and craft interesting content that goes beyond the press release. You'll engage with influencers across a variety of channels, including social media, email and, yes, even a phone call or two.
What You'll Do:
  • Act as a second in command to the Executive Director, setting strategy and driving daily actionable results through social content, influencer engagement or outreach, media outreach
  • Quickly spot opportunities, glean insights and brainstorm action plans driving earned results
  • Manage, mentor and coach our digital team members
  • Develop digital media ideas supporting larger creative ideas
  • Contribute to results reporting and strategy optimizations
  • Demonstrate a working-knowledge of the client's digital (social, paid, web, mobile) landscape
  • Develop and deliver client presentations
  • Initiate and contribute to strategic plans, while crafting and overseeing the execution of digital activations
  • Work well under pressure, remaining calm and professional.
  • Maintain an intermediate understanding of all digital competencies, including analytics, content creation, community management, website maintenance, influencer engagement and how earned/owned/paid media work together
Experience and Skills Desired:
  • Leading a high-performing team
  • "Driver" personality with solid client facing skills
  • Energetic, with a deep knowledge of the Social, Digital and Influencer landscape
  • Big brand experience a huge plus
  • Social content strategy and optimization experience
  • Deep social media marketing background and analytics
  • 7-10 years of agency experience
  • Software expertise: Sysomos, Hootsuite, Spredfast, Sprinklr, Radian6, Crimson Hexagon
Five fast facts you should know about us:
  • We have an ‘unlimited leave’ and a ‘work from anywhere policy’. I know, I know, working from the beach sucks, but sometimes, it needs to be done
  • We also have a Health and Wellbeing allowance per month - we actively encourage you to seek experiences that will enhance your creative spirit and mind
  • We love people who are curious, creative, brave, collaborative and driven
  • We‘ve won heaps of awards, it’s just embarrassing
  • We hate mediocrity and we strive to be daringly different
If you think we’re relevant to you and your career growth, please get in touch.
Interested parties please click Apply Now to apply job

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More job information
Job ref no. CT3114386-01#6160
  • N/A
Job Function
Employment Term
  • Full-time
  • 7 years - 10 years
Career Level
  • Non-management level
  • N/A