Job ref no.: EH/PBG-MKT/CTO (CT3124768-01#0413)
OCBC Wing Hang Bank Limited

Senior Manager Marketing

OCBC Wing Hang Bank Limited

About this company


  • Shape up the Marketing function to a more proactive role in driving product and channel marketing efficiency 
  • Lead up marketing team to manage marketing campaign, creative asset, vendor relationship, channel optimization, market research and branding (with Brand & Communication) 
  • Conducting campaign management for marketing initiatives - Proactively identifies the products and services to focus on over the course of sales cycle, and then produces materials andcommunications that get the word out 
  • Create & manage Marketing campaigns and promotion calendars 
  • Driving for the optimal performance of marketing campaigns 
  • Monitoring and managing social media(Facebook, WeChat & etc…) on a customer centric approach 
  • Conducting customer and market research - Define target markets and opportunities and understand how your products and services are perceived 
  • Manage Annual Budget for all relevant launches/ campaigns 
  • Overseeing outside vendors and agencies - Responsible for selecting and managing the agencies and vendors who produce marketing materials and or/provide marketing support. These may includead agencies, print vendors, PR agencies or specialists, Web providers, etc. 
  • Collaborate with Compliance, Legal, Risk Management, and other control functions to ensure compliance to Group and regulatory standards


  • University degree or equivalent 
  • Over 15 years of experience in segment / product marketing and/or of retail banking and wealth management products 
  • Requires broad knowledge of marketing and product management techniques and understanding of the bank’s retail products 
  • Proactive, result -orientated, with solid management skills and the abilities to met deadlines 
  • High energy individual with a positive attitude 

Attractive remuneration package will be offered to the right candidate. Please apply with full resume stating present & expected salary and contact phone number to The Human Resources Manager, 10/F, 161 Queen’s Road Central, Hong Kong. Please quote the reference.

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More job information
Job ref no. EH/PBG-MKT/CTO (CT3124768-01#0413)
Job Function
Employment Term
  • Permanent
  • Full-time
  • 15 years
Career Level
  • Senior management level
  • Degree
  • 5-day week
  • 13-month pay
  • Dental plan
  • Discretionary bonus
  • Family medical plan
  • Insurance plan
  • … + 1 more