Job ref no.: CT3114387-01#7285

Senior Manager, Product Marketing (Personal Loan & Credit Card)

Conners Recruitment


Our client, a well-known bank in Hong Kong, is looking for a high caliber to join the group.


  • To formulate effective strategies and marketing plan for Personal Loan Products and Credit Card Interest Bearing related products with strong customer and service orientation
  • To plan, execute and monitor the performance of marketing campaigns the products to meet the sales target
  • To drive internal departments and external vendors on product feature enhancements, process streamlining, quality service deliverables incorporating regulatory & compliance requirements
  • Work closely with Retail Credit Department on credit underwriting fine-tuning
  • Propose and execute new ideas to excel peer banks
  • To drive different channels, including Branches, Call Center and online, to deliver business results
  • To analyze customer segments & Identify cross-sell opportunities to increase customers loyalty and grow revenue
  • To oversee marketing budget and provides regular updates
  • Ensure accuracy, quality and timeliness output from the team

Desired Skills & Experience:


  • Degree holder in Finance or Marketing or related disciplines
  • 8 -10 years’ experience in banking industry, with a minimum of 5 years in managerial level
  • Sound knowledge in Personal Loans Products is a must
  • Analytical and good understanding of customer segmentation, track record of effective marketing campaign is an advantage
  • Good command of written & spoken English and Chinese


Interested parties please click Apply Now

Only shortlisted candidates will be notified.

All data collected will be used for recruitment purpose only & will be used strictly confidential.

Conners Consulting Limited

2005 Kai Tak Commercial Building 317 Des Voeux Road Central Hong Kong

Tel: (852) 3996 8090 Website:

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More job information
Job ref no. CT3114387-01#7285
  • N/A
Job Function
Employment Term
  • Full-time
  • 8 years - 10 years
Career Level
  • Middle management level
  • Degree