Job ref no.: 511/18
FedEx Express

Senior Marketing Analyst (Customer Experience Design)

FedEx Express

  • 5-day week
  • Dental plan
  • Education subsidies
  • Insurance plan
  • Medical plan
  • Shuttle bus
  • Special / extra leave
  • Year-end bonus
  • … + 2 more

Work Location: Cyberport Office


Digital Marketing

  • Utilize quantitative and qualitative data analysis skills to determine customer profiles and needs
  • Develop digital marketing strategies, products and channels that enable customers to self-serve
  • Develop and execute digital marketing campaigns to promote online, distributed and mobile software applications
  • Develop standard KPIs and reports to monitor the performance and effectiveness of digital tools and software usage

Digital Software Development

  • Utilize customer-centric design thinking to identify and quantify customer digital software needs
  • Write Business Requirement Specification documents to detail needed software products and features
  • Conduct new or enhanced digital tools usability testing

Customer Communications

  • Design, develop and execute external customer communications within the Asia Pacific region with the objective to increase awareness, adoption and usage of FedEx digital tools with within markets and across the region.
  • Design, develop and deliver internal communications, updates, marketing materials, job aids, etc


  1. Relevant degree, preferably in Marketing or Digital Marketing
  2. MBA preferred
  3. Five (5) years experience in Marketing with proven results in digital marketing, research and business analysis, new product & service development or related areas.
  4. Regional exposure is preferred. Ability to lead and work with cross department and cross cultural teams
  5. Excellent written and verbal communication skills for internal and external audiences
  6. Knowledge of customer research and market analysis
  7. Knowledge of or experience with latest software development methodologies such as Agile, Sprint, etc.
  8. Sound knowledge of digital/social media trends
  9. Strong project management capabilities

Join FedEx and you'll be rewarded with an excellent remuneration package including two month's year-end bonus, medical and dental benefits, life insurance, retirement benefits, tuition assistance, annual leave, discounted tickets and promotional prospects.


If you are interested in joining us, please send us your application letter and resume (please quote the Ref. No. on the envelope and letter) including expected salary in a sealed envelope with marking "CONFIDENTIAL" and attention to:


The Human Resources Department, Federal Express (Hong Kong) Limited
27/F, Nanyang Plaza, 57 Hung To Road, Kwun Tong, Kowloon


or email to [via CTgoodjobs Apply Now ]


All information provided by applicants will be treated in strict confidence and used only for recruitment purpose in accordance with the employer's personal data policies. A copy of Personal Information Collection Statement (PICS) will be provided upon request. Please write to the Human Resources Department. Applicants who are not invited to an interview within four weeks may consider their applications unsuccessful. All personal data of unsuccessful applicants will be destroyed after two years.

More job information
Job ref no. 511/18 (CT3116418-01#0014)
  • N/A
Job Function
  • Pokfulam
Employment Term
  • Permanent
  • Full-time
  • 3 years - 20 years or above
Career Level
  • Non-management level
  • Degree
Require to Travel
  • Travel occasionally