Job ref no.: CT3114388-01#8601

Senior Marketing & Comms Manager

Robert Walters

Benefits
  • Discretionary bonus
  • Medical plan

Our client is a newly launched digital platform for retailers. The Senior Marketing & Comms Manager is responsible for developing markeing strategies that enable a highly scalable product to gain market share, and eventually dominate the market. Leverage your deep understanding of customer insights and the competitive landscape to create customer-backed, holistic communications plans that deliver differentiated value to customers and partners. You will inherit a team of talent and experienced marketers.

Responsibilities

Marketing:

Create competitive marketing strategies that create clear and differentiated positioning of the brand; Define adoption life cycle targets
Develop creative briefs, translating customer insights into impactful benefits, that also inspire customer and influencer socialisation
Create and execute high impact, multichannel campaigns that leverage all possible channels to meet the business needs, including innovative promotions, analytics and learning plan
Recommend and implement tactics across high potential channels, and targeting/segmentation strategies based on research, data and ongoing test-and-learn analytics
Manage the execution of integrated marketing campaigns leveraging personalisation and segmentation covering owned/paid digital channels, social media, partnership marketing, direct marketing, ATL, BTL, etc.
Manage agencies and vendors; liaise with internal teams in support of campaign execution

Communications:

Cultivate relationship with media, bloggers and KOLs
Plan and manage local market communications via various media channels
Drive content development and develop key messaging
Direct and manage PR agency and other resources to support campaign executions

Requirements

Bachelor's Degree
Minimum 8 years' marketing/communications experience within consumer market
Digital savvy with proven track-record in digital and social marketing
Good understanding of Hong Kong's consumer market
Good command of English and Chinese (Cantonese preferred)

Get in touch

Jason Ng

+852 2103 5367

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More job information
Job ref no. CT3114388-01#8601
Salary
  • N/A
Job Function
Industry
Employment Term
  • Full-time
Experience
  • 8 years - 13 years
Career Level
  • Middle management level
Education
  • Degree