Job ref no.: CT3131007-01#0061
REGAL HOTELS INTERNATIONAL

Senior Marketing Communications Officer

REGAL HOTELS INTERNATIONAL

About this company

 

Job Description

Reporting to the Senior Marketing Communications Manager, you will primarily support the development and execution of marketing strategies that drive F&B profitability of over 30 restaurants for the group and individual property. A sound understanding of local market demographics and dining trends will enable this role to identify marketing needs of our restaurants, drive F&B media exposure, develop partnerships and create O2O campaigns for impactful awareness.


Job Highlights

  • Group F&B initiatives and marketing plan
  • E-commerce opportunities
  • Network with media and influencers
  • Collateral production
  • Photography and copywriting

 

Responsibilities

  • Elevate Regal dining brand equity, covers, average check and experiential touchpoints of our F&B outlets under our Group
  • Identifies and establishes distribution and advertising channels for our restaurants and bars, according to the target audience
  • Works collaboratively with F&B leaders, culinary teams and hotel Marcom team to plan Group’s F&B marketing calendar and execute the activities through tactics in a timely manner
  • e-Commerce – Manage our own e-Shop to promote hotel’s products and services, identify new opportunities to grow revenue and measure performance results to determine ROI
  • PR – Draft press release, assist in media pitching and arrange media entertainment with F&B menus
  • Collaterals – Project and coordinate with graphic designers and user departments on all productions and ensure all are done within the schedule
  • Copywriting – Create appealing tagline and body copy for all printed materials and digital channels, e.g. Menus, eDM, social media platforms, hotel website
  • Photography – Coordinate with professional photographers and users on photo-taking occasions including F&B promotions and special events
  • Partnership – Creates and seeks out opportunities for brand-relevant partnerships that drive brand positioning and business objectives
  • Others – Coordinate logistics, internal documents and compile the monthly report

 

Requirements

  • Bachelor Degree or above in Hospitality / Marketing / Communications or related discipline
  • A minimum of 3 years solid experience in Marketing Communications and Digital Marketing, preferably gained in hotel or restaurants group
  • Strong media connection with editors and influencers in especially travel, lifestyle and dining scenes
  • Excellent in both written and spoken English and Chinese
  • Good team player, attentive to details and strong project management skills
  • Excellent capability of adapting into new environment and responsive to change
  • Knowledgeable to the latest digital and dining trends
  • Good command of Microsoft Office software

 

Applicants should submit a full resume, current and expected salary to the following Human Resources Department. Those who are not interviewed within four weeks may consider their applications unsuccessful.


Regal Hotels International Limited
11/F, 68 Yee Wo Street, Causeway Bay, Hong Kong
Fax : 2895-5766


All personal data provided will be retained and considered for other position(s) which may subsequently become available within the Regal Hotels Group if you do not indicate your dissent. All information received will be kept in strict confidential and only used for employment-related purposes.

More job information
Job ref no. CT3131007-01#0061
Salary
Job Function
Industry
Location
  • Causeway Bay
Employment Term
  • Permanent
  • Full-time
Experience
  • 3 years - 5 years
Career Level
  • Non-management level
Education
  • Degree
Benefits
  • 5-day week
  • Dental plan
  • Discretionary bonus
  • Education subsidies
  • Marriage leave
  • Medical plan
  • … + 1 more