Job ref no.: CTS-12545 (CT3117725-01#0423)
HKT Services Limited

Senior Marketing Executive (Broadband Marketing)

HKT Services Limited

  • Insurance plan
  • Medical plan

The Job:
We are looking for a Senior Marketing Executive to join our Consumer Broadband Marketing team, responsible for Customer Retention. It is a dynamic opportunity for an all rounded marketer to work for a brand which is striving for differentiation and continual growth. The incumbent will be responsible for integrated marketing campaign management from planning, tariffing, implementation to evaluation. Major job duties include:

  • Work closely with various departments for developing & implementing retention campaigns, including service launching, offering, pricing and promotion;
  • Plan and implement marketing activities, including call list generation, DM, eDM, SMS, social media & website etc., to drive revenue growth;
  • Assist in formulating retention pricing models and strategies to cope with business and market change, including customer segmentation strategy and channel strategy;
  • Data analysis on customer statistics to provide insights for customer base management;
  • Prepare timely management reports to review the effectiveness of different retention marketing programs and make recommendations;
  • Monitor industry trends, competitive activities, and existing customers’ profile and translate into business plans;
  • Handle daily operations & work closely with frontlines in customer inquiry handling regarding marketing programs / offers or marketing policies.

The Person:

  • Minimum 3-5 years working experience in marketing, CRM and customer portfolio management, preferably gained in telecommunication or banking industry;
  • University graduate in Marketing, Business Administration, Statistics or related discipline;
  • Proven project management skill from planning to detailed execution;
  • Excellent analytical skills, proactive to initiate any analysis to identify business risks and opportunities;
  • Strong interpersonal skills, highly motivated and presentable;
  • Good understanding of local telecommunication industry, customer behavior in Internet era;
  • Excellent command of written and spoken English and Cantonese;
  • Candidates with more experience will be considered as Assistant Marketing Manager.

If you have the desire for an exciting and rewarding career, please send us your resume immediately, quoting the reference number, your present and expected salary via email to Human Resources.


HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies, a copy of which will be provided immediately upon request.

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