Job ref no.: CTF-12872 (CT3123398-01#3415)
HKT Services Limited

Senior Marketing Executive, Digital Marketing (Data Analyst)

HKT Services Limited

  • Discretionary bonus
  • Medical plan


  • Provide campaign analysis and optimization suggestions, working closely with Marketing Team to develop effective strategy to achieve goals;
  • To utilize the Google Analytics 360 to conduct analysis, and responsible for channel grouping, attribution model, goals, custom dimension and metrics set up;
  • Work closely with various internal parties and external agencies to ensure marketing campaigns can run smoothly and achieve ROI;
  • Design customized tags to ensure necessary data is being capture for retargeting and conversion tracking;
  • Develop models to drive iterative improvements and provide insights to gain in-depth understanding of customer behavior;
  • Compile automated reports to monitor performance of all digital platforms and to explore business and marketing opportunities;
  • Perform ad-hoc duties as assigned.


  • Degree holder in eCommerce, MIS, marketing or related disciplines with at least 3 years or above solid experience in eMarketing or digital agency field;
  • Familiar with mobile marketing, ecommerce technologies, online analytics and web design;
  • Advanced and proven hands-on experience in Google Analytics 360 Suite (Audience Center, Optimize, Data Studio, Tag Manager, Analytics, Attribution) is a must;
  • Strong technical experience in on-site tag planning and implementation, experience with tools including Google Analytics, Google Tag Manager, Google AdWords, Content Management Systems, etc;
  • Google Analytics certification holder will be an advantage;
  • Knowledge and practical experience in SEO and SEM;
  • Innovative and be able to work in a highly competitive environment and under pressure;
  • Self-motivated and result-oriented, and is able to work independently under tight schedule;
  • Good command of both written and spoken English and Cantonese.

We offer attractive & competitive salary and benefits, an exciting work environment and excellent career development opportunities. If you have the desire for an exciting and rewarding career, please send us your resume (please put our ref no. on the application subject), stating your present and expected salary to Human Resources Department by email to

For more information on other job opportunities of PCCW, please visit our website.

HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies, a copy of which will be provided immediately upon request.
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More job information
Job ref no. CTF-12872 (CT3123398-01#3415)
Job Function
  • Quarry Bay
Employment Term
  • Permanent
  • Full-time
  • 3 years - 8 years
Career Level
  • Non-management level
  • Degree