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Job ref no.: 37687089
HKT Services Limited

Senior Marketing Executive, DrGo Marketing, DrGo Marketing (Digital Marketing)

HKT Services Limited

About DrGo

The DrGo app connects you with Hong Kong registered doctors, so you can benefit from a telemedicine video consultation. Our on-demand mobile platform enables you to book an appointment and consult a doctor of your choice via a video call. Any medicine and any medical certificate and/or referral letter which the doctor may prescribe or issue to you after the consultation will be delivered directly to your door.

 

Your role

As Digital Marketing Executive of our DrGo team, your major job responsibilities include:

  • Develop content strategy across all platforms including app, web, emails and social media that supports the business objective
  • Monitor, measure, and analyze the performance metrics of websites, ecommerce, online marketing activities across paid, owned and earned media channels, and provide insights and interpretations
  • Perform copy writing, editing and proofreading for digital and print materials
  • Liaise and work with internal parties to execute marketing campaigns  
  • Collaborate with UX and Design teams to deliver new initiatives to continuously improve user experience

 

To succeed in this role

  • University graduate in marketing, business management  or related disciplines;
  • Proven 1-2 years’ working experience in marketing, business development or operational management; preferable in telecom, FMCG, eCommerce and retail industries;
  • Good analytical and problem solving skills, able to work under tight timeline;
  • Self-motivated and able to accomplish multiple tasks with minimal supervision;
  • Good interpersonal and communication skills and able to work with people at all levels;
  • Good command in both spoken and written English.
  • Strong sense of ownership for the channels and campaigns that you’re in charge of with a natural sense of responsibility towards campaign performance
  • Flexible -  able to multitask across multiple channels. This role would involve testing as well as filling the gaps wherever needed to explore new paid media channels
  • Knowledge and experience in using Google Analytics, data studio or magento is preferred
More job information
Job ref no. 37687089
Benefits
  • 5-day week
  • Compassionate leave
  • Dental plan
  • Discretionary bonus
  • Marriage leave
  • Medical plan
Job Function
Location
  • Quarry Bay
Industry
Employment Term
  • Full-time
Experience
  • 1 year - 2 years
Career Level
  • Entry level
Education
  • Degree
Require to Travel
  • No travel