Job ref no.: CTS-05503
HKT Services Limited

Senior Marketing Executive (eye Content Team)

HKT Services Limited

  • Medical plan

As a member of our Fixed Line / eye3 Smart Communications Service Team, you will be responsible for the planning and implementation of marketing initiatives to achieve company target and objectives.

Your major job duties will include:

  • Assist the Marketing Manager in identifying potential content providers and developing of content attachment programs to drive more customers to subscribe and use the contents on eye3 Smart Communications Service.
  • Coordinate with Product team for the launch and maintenance of contents.
  • Responsible for the end-to-end execution of content attachment programs and logistics to drive content revenue & usage.
  • Create pristine written text together with visuals for the platform to communicate with customers (such as e-newsletter & broadcast messages)
  • Coordinate with content partners and internal parties for the development of ATL & BTL communications of marketing programs to increase customer awareness of contents.
  • Monitor the marketing programs result and evaluate the programs’ effectiveness.
  • Monitor competitors; consolidate market intelligence for market analysis. Conduct qualitative and quantitative research, to gauge customer awareness and identify customer needs and behavior.
  • Work with internal parties to ensure good user experience, ranging from field visit for installation, contents and application usage on eye3 Smart Communications Service, to fault reporting and handling.

The Person:

  • University graduate in Marketing, Business Administration or related discipline
  • Minimum 4 years working experience in Marketing
  • Able to work under pressure and meet tight timelines. Willing to work overtime (e.g. events on Saturdays and Sundays)
  • Good communication and organization skills
  • Detail-minded with data analysis experience, well versed in MS Excel and Powerpoint
  • End-to-end program execution / logistics management experience
  • Self-motivated and proactive to make things happen
  • Good command of spoken and written English and Chinese

If you have the desire for an exciting and rewarding career, please send us your resume immediately, quoting the reference number, your present and expected salary via email to Human Resources.


For more information on other job opportunities of PCCW, please visit our website at

HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies, a copy of which will be provided immediately upon request. (

More job information
Job ref no. CTS-05503 (CT3115164-01#0172)
  • N/A
Job Function
Employment Term
  • Permanent
  • Full-time
  • 4 years - 9 years
Career Level
  • Entry level
  • Degree
  • Master's degree
Require to Travel
  • No travel