As a member of our Fixed Line / eye3 Smart Communications Service Team, you will be responsible for the planning and implementation of marketing initiatives to achieve company target and objectives.
Your major job duties will include:
Assist the Marketing Manager in identifying potential content providers and developing of content attachment programs to drive more customers to subscribe and use the contents on eye3 Smart Communications Service.
Coordinate with Product team for the launch and maintenance of contents.
Responsible for the end-to-end execution of content attachment programs and logistics to drive content revenue & usage.
Create pristine written text together with visuals for the platform to communicate with customers (such as e-newsletter & broadcast messages)
Coordinate with content partners and internal parties for the development of ATL & BTL communications of marketing programs to increase customer awareness of contents.
Monitor the marketing programs result and evaluate the programs’ effectiveness.
Monitor competitors; consolidate market intelligence for market analysis. Conduct qualitative and quantitative research, to gauge customer awareness and identify customer needs and behavior.
Work with internal parties to ensure good user experience, ranging from field visit for installation, contents and application usage on eye3 Smart Communications Service, to fault reporting and handling.
University graduate in Marketing, Business Administration or related discipline
Minimum 4 years working experience in Marketing
Able to work under pressure and meet tight timelines. Willing to work overtime (e.g. events on Saturdays and Sundays)
Good communication and organization skills
Detail-minded with data analysis experience, well versed in MS Excel and Powerpoint
End-to-end program execution / logistics management experience
Self-motivated and proactive to make things happen
Good command of spoken and written English and Chinese
If you have the desire for an exciting and rewarding career, please send us your resume immediately, quoting the reference number, your present and expected salary via email to Human Resources.
HKT (SEHK: 6823) is Hong Kong's premier telecommunications service provider and leading operator in fixed-line, broadband and mobile communication services. It meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sales, outsourcing, consulting, and contact centers.
HKT offers a unique quadruple-play experience in Hong Kong delivering media content on its fixed-line, broadband Internet access and mobile platforms jointly with its parent company, PCCW Limited.
HKT also provides a range of innovative and smart living services beyond connectivity to make the daily lives of customers more convenient, whether they are at home, in the workplace, or on the go.