Posted on 2021-10-09
Harvey Nichols (Hong Kong) Limited

Senior Marketing Executive (PR & CRM)

Harvey Nichols (Hong Kong) Limited

This is an exciting opportunity for an outstanding candidate who is passionate and responsible to develop and implement PR & CRM solutions to engage, retain, upsell & recruit customers and leverage insight and data.

Public Relations

  • Support or lead PR relationship building, PR contact (both media and digital advocates/influencers) database expansion and management;
  • Plan and support coordination of press events, media interviews and store visits; this would require occasionally working outside regular hours;
  • Lead and support press event planning and execution including material sourcing, vendor liaising, logistics management, etc.;
  • Update and maintain PR and social listening/tracking reports and analysis.

VIP & CRM Program management 

  • Plan and deliver CRM strategies across the brand for both online and offline encouraging customer retention, improving customer loyalty and promoting the brand;
  • Design loyalty program, customer journey automation & CRM activities to engage customers, build sustainable growth on membership lifetime value ;
  • Turn data of customer analytic & customer journey mapping into actionable customer insights maximize commercial opportunities;
  • Work closely with sales and planning  departments to ensure the CRM works effectively and ensure smooth execution of in-store promotion;
  • Ensuring CRM communications and database segmentation effectiveness for targeted marketing activities in respect to local & overseas customers’ purchase behaviours;
  • Manage and monitor data acquisition strategy.

Strategic partnership

  • Develop and execute partnership acquisition strategies with potential partners in bank, retail, hotel and other sectors;
  • To strengthen the loyalty program's variety, maximize program's popularity and assist Sales team to achieve revenue target of overall business;
  • Manage program's communications content including social media, website, eDM & SMS;
  • Managing overall inventory level to ensure the effective operation of the loyalty program;
  • Conduct regular reports for internal review.

Shopping Mall Promotion

  • Work with shopping malls to support business needs with various collaboration;
  • Liaise with internal parties and landlords for organizing marketing and promotion events at the shopping mall to enhance quality traffic and business revenue.

Requirements and Qualifications

  • Bachelor’s degree required, preferably in Marketing, Communication, Public Relations,  Business Statistics, Information System Management or related discipline ;
  • Proven track record of managing CRM data system, implementing CRM program and campaign management;
  • 5-6 years relevant work experience in a fashion/beauty retail environment;
  • Good knowledge in data-driven and CRM-focused mindset is a must;
  • Highly organized and detail-minded.  Comfortable working under tight deadlines and managing multiple projects simultaneously;
  • Obsessed with customers and experience with campaign measurements (effectiveness/ efficiency);
  • Strong analytical mind with good report writing skills, and able to transform data into actionable insight;
  • Excellent written and verbal English and Chinese communication skills is a must;
  • Immediate available is highly preferred.

We offer excellent career prospects, competitive salary and fringe benefits to the right candidate. Please send your application with detailed resume quoting Position Title, with date available, current and expected salary 

by email to: h r d _ h n @ h a r v e y n i c h o l s . c o m . h k 

We are an equal opportunity employer and welcome applications from all qualified candidates. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Human Resources Division.

More job information
Job Function
  • Tsimshatsui East
Employment Term
  • Full-time
  • 5 years - 6 years
Career Level
  • Non-management level
  • Degree
  • Master's degree
Require to Travel
  • No travel
  • 5-day week
  • Medical plan