Posted on 2022-01-19 Ltd

Senior Marketing Executive (US market) Ltd

YesStyle is looking for passionate talents, who love and appreciate the fascination of Asian fashion and beauty. Our team is active, energetic, and culturally diverse.

To embrace the idea of work-life balance, we also endeavor to create a fun and enjoyable environment for our team members.

Build and increase YesSyle brand image and business in the United States by developing the local KOL and influencer marketing strategy and growing the local fashion and beauty influencer network. Identify new audiences and business growth opportunities and create relevant campaigns to acquire new customers and drive sales.

What You'll Do:

  • Lead a young and growing team of 5 members
  • Plan and build the KOL/influencer marketing strategy for the US market to give more exposure to YesStyle in the US
  • Develop and implement campaigns to increase brand awareness, reach new audience and drive conversions
  • Responsible for growing the local influencer network by actively engaging, recruiting and building strong and long term partnership with relevant fashion and beauty influencers 
  • Lead and coordinate joint projects with internal teams and external local partners
  • Conduct ongoing local market researches and competitors analyzes to provide insight and gain competitive advantages in the market
  • Responsible of the KOL marketing budget allocated and KPIs set for the US
  • Prepare monthly performance reports to analyze various data metrics and adjust the strategy accordingly
  • Review and scale up the influencer strategy in the most effective way according to the local market growth and opportunities

What You Have:

  • 1-3 years relevant working experience, ideally including 1year management experience
  • English speaking (native or fluent), additional language skills will be a plus
  • Strong oral and written English communication skills
  • Experience and knowledge of the beauty, fashion and/or influencer markets
  • Marketing/Communication/PR degree or any related degree
  • Good business sense and numerically skills
  • Social Media savvy (YouTube, TikTok, Instagram)
  • Excellent relationship-building and communication skills
  • Organized and detail-oriented
  • Coordination skills and sense of priority
  • Be a motivated and effective team player
  • Fast learner and able to work independently
  • Open-minded and creatively
  • Possesses a strong interest in e-commerce websites, blogs, social media, and online marketing
  • Dynamic and adaptable to a fast-paced growing industry
  • Candidate with more experiences will be considered as Senior Marketing Executive

What You'll Enjoy:

  • 5 Days Work
  • Dynamic, International Cultural & Friendly Working Environment
  • Performance Bonus
  • Medical / Dental Insurance
  • Staff Purchase Discount Program
  • Training Programs
  • Team Member's Wellness Program, such as Stretching Class, Thai Boxing
  • Annual Leave, Full Pay Sick Leave, Birthday Leave, Examination Leave
  • Managerial Stock Options

The more you put into your career at YesStyle, the more opportunities you’ll receive. Throughout your time in the Company, you’ll be assessed on the core competencies of your position and prepared for the next level of your development. Your role at YesStyle should progress naturally as you move from assistant grade to management, taking on challenges and responsibilities suited to your unique skills and talents.

Please send your full resume stating our reference code, your current and expected salary to Human Resource Department for application.

To know more about us, please visit

All information provided by applicants will be treated in strict confidence and used only for the recruitment purpose in accordance with employer's data policies.

More job information
  • 5-day week
  • Birthday leave
  • Dental plan
  • Discretionary bonus
  • Examination leave
  • Insurance plan
  • Medical plan
Job Function
  • Kwai Hing
Employment Term
  • Full-time
  • 1 year - 3 years
Career Level
  • Entry level
  • Degree