Job ref no.: CT3119080-01#3205

Senior Marketing Executive

Infopro Digital (Hong Kong) Limited

Overview of the role

The Senior Marketing Executive will be responsible for developing and implementing marketing strategies and tactics for the events focusing on financial services in Asia.

The candidate will be responsible for designing a cohesive marketing plan for the brand development and execute go-to-market strategies for individual events.

This is an excellent opportunity for individuals possessing a passion for events marketing, you will have the opportunity to work on a great portfolio of events across leading brands operating in APAC.

Key responsibilities

  • Develop and execute multi-channel marketing campaigns and communication strategies to drive growth and build engagement across Asia’s markets
  • Increase brand awareness in Asia-Pacific and promote individual events
  • Create a compelling value proposition and develop seamless user-experience for website visitors
  • Track and evaluate the effectiveness of digital channels and analyse marketing metrics to optimise performance of future campaigns
  • Oversee design and production of all marketing materials including brochures, online adverts and other digital artwork
  • Grow database and manage existing data including selection of recipients’ lists and data segmentation
  • Collaborate with departments internally to ensure effective marketing of events
  • Manage marketing budget and decide on allocation of resources to maximise the ROI

Requirements

  • Experienced in B2B strategic marketing planning initiatives spanning multiple markets and diverse products
  • Creative and innovative marketer with passion for discovering the most effective communication channels and tactics
  • Strong business acumen with commercial drive to achieve marketing goals and revenue objectives
  • Knowledge of marketing automation technologies and analytics tools (such as email automation tools, Google Analytics, Hootsuite or similar) is a plus
  • Experienced in website content management and user journey design (basic HTML knowledge)
  • Degree in Business or Marketing disciplines

How to apply

Please send cover letter and CV by clicking Apply Now.

http://www.infopro-digital.com/

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More job information
Job ref no. CT3119080-01#3205
Salary
  • N/A
Job Function
Industry
Location
  • Quarry Bay
Employment Term
  • Full-time
Experience
  • 2 years
Career Level
  • Non-management level
Education
  • Degree