Job ref no.: CTC-04799 (CT3120118-01#2230)
now TV

Senior Marketing Executive

now TV

  • 5-day week
  • Insurance plan
  • Medical plan

As a member of Now TV marketing team, you will assist the Manager to handle the marketing of pay-per-view business through customer engagement, joint promotions and touch-points communications. Major duties include but not limited to:

  • Define core positioning and unique selling propositions for the contents
  • Analyze customer profile, identify consumer insights for the development of marketing initiatives
  • Plan and manage the execution of marketing initiatives, especially through customers touch points, joint promotions and events
  • Maintain relationship with content partners and business partners to plan and formulate win-win partnership
  • Conduct regular business analysis and collect market intelligences to evaluate business effectiveness, as well as to identify threats and opportunities
  • Maintain an effective workflow with content partners and stakeholders to facilitate a timely delivery of content and promotion materials

The Person

  • University graduate in Marketing, Business Administration or related discipline.
  • At least 4 years of experience in marketing, exposure in marketing analysis is a must
  • Experience in negotiating joint promotion and delivering marketing communication materials
  • Hands-on experience in data analytical
  • Passion and knowledge on the movie genre
  • Good interpersonal skills to deal with both internal & external parties
  • Able to cope with pressure and meet tight deadlines
  • Immediate available an absolute advantage
  • Applicant with more experience/qualification might be considered for higher position

We offer attractive & competitive salary and benefits, an exciting work environment and excellent career development opportunities. If you have the desire for an exciting and rewarding career, please send us your resume, quoting the reference number, stating your present and expected salary to Human Resources Department by:

Post : 6/F, Goldin Financial Global Centre, 17 Kai Cheung Road, Kowloon Bay, Hong Kong
Email :
Fax : (852) 2827 8322 

For more information on other job opportunities of PCCW, please visit our website at

PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer personal data policies, a copy of which will be provided immediately upon request.