Job ref no.: CIDSMM - CT201803
BOC Credit Card (International) Ltd

Senior Marketing Manager, Card Acquisition

BOC Credit Card (International) Ltd

  • 5-day week
  • Insurance plan
  • Medical plan


  • Lead the team for managing and growing the portfolio of credit card through effective customer acquisition and product development strategies
  • Formulate & implement effective marketing strategies and programs to grow the profitability of credit cards and achieve the assigned business targets
  • Maximize the cross-selling opportunities to raise the card penetration in banking customers via various product bundling and joint promotion programs
  • Provide insightful analysis via market research and customer behaviors to facilitate effective recommendations for product enhancement so as to increase market competiveness
  • Liaise and coordinate with banking counterparts and card associations for developing marketing initiatives to achieve mutual business goals
  • Drive internal and external parties to ensure smooth implementation of marketing programs
  • Manage marketing budget with effective manner


  •  Degree holder in Marketing or Business related disciplines
  • Minimum 8 years’ experience in card marketing experience
  • Strong business acumen with excellent project management and problem solving skills
  • Customer focused with good communication and interpersonal skills
  • Able to work under pressure and tight deadline

Applicants for the above position must be proficient in spoken and written Chinese (including Mandarin) and English, and be competent in MS Office applications.

Attractive remuneration packages will be offered to suitable candidates. Interested parties please send full resume with present and expected salary to Human Resources Department, 20/F BOC Credit Card Centre, 68 Connaught Road West, H.K. (Please quote Ref. no.) OR email to [via CTgoodjobs Apply Now ]

*Data collected would be used for recruitment purposes only.  Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.

More job information
Job ref no. CIDSMM - CT201803 (CT3113256-01#0428)
  • N/A
Job Function
  • Sheung Wan
Employment Term
  • Permanent
  • Full-time
  • 8 years - 10 years
Career Level
  • Senior management level
  • Degree
  • Master's degree