Job ref no.: CT3114388-01#6347

Senior Marketing Manager (FinTech)

Robert Walters

It is a newly created role. The Senior Marketing Manager is responsible for developing markeing strategies that enable a highly scalable product to gain market share, and eventually dominate the market. Leverage your deep understanding of customer insights and the competitive landscape to create customer-backed, end-to-end experiences that deliver differentiated value to customers and partners. You will inherit a team of talent and experienced marketers.


  • Create competitive marketing strategies that create clear and differentiated positioning of the brand, and communicate effectively the product value proposition
  • Define adoption life cycle targets and help gain quick feedback from early adoption as well as non-adopters
  • Develop key messaging and creative briefs and translating customer insights into impactful benefits and reasons to believe that also inspire customer and influencer socialisation
  • Create and execute high impact, multichannel campaigns that leverage all possible channels to meet the business needs, including innovative promotions, analytics and learning plan
  • Recommend and implement tactics across high potential channels, and targeting/segmentation strategies based on research, data and ongoing test-and-learn analytics
  • Manage the execution of integrated marketing campaigns leveraging personalisation and segmentation including owned paid digital channels, social media, partnership marketing, direct marketing, etc.
  • Manage agencies and vendors; liaise with internal teams in support of campaign execution


  • Bachelor's Degree
  • Minimum 10 years' marketing experience, preferably in consumer technology
  • Digital savvy with proven track-record in digital and social marketing
  • Good understanding of Hong Kong's consumer market
  • Good command of English and Chinese (Cantonese preferred)

Our client is a billion-dollar backed business, and native to Asia. They offer competitive package and the start-up experience. Apply Now!


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More job information
Job ref no. CT3114388-01#6347
  • N/A
Job Function
Employment Term
  • Full-time
  • 10 years - 15 years
Career Level
  • Senior management level
  • Degree