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Job ref no.: CT/HLD22/ SMM-LP (CT3129555-01#0233)
Henderson Land Development Company Limited 恒基兆業地產有限公司

SENIOR MARKETING MANAGER / MARKETING MANAGER (LOYALTY PROGRAM)

Henderson Land Development Company Limited
恒基兆業地產有限公司

Responsibilities:

Manage and lead a team to develop the loyalty program, including but not limited to the followings:-

  • Deliver the goals including acquisition, development and retention
  • Create and execute all rewards, campaigns and events as well as managing the promotions calendar
  • Collaborate with internal teams to implement tactical promotions
  • Work collaboratively with IT Dept. for producing executive performance reports and ensuring data reports are generated to track success and pulling data
  • Work with app vendors to enhance the loyalty program with new and creative functions for shoppers with repeated purchase
  • Work with social media associate to create engagement via social media channels
  • Stay current with loyalty trends and monitor the competitive landscape to determine opportunities to optimize and test new rewards / features
  • Monitor the loyalty program trends in the industry to serve as an expert within the department
  • Act as a key point of contact to formulate the integrated marketing strategies for other loyalty programs under the Group

Requirements:

  • Degree in Marketing / Communications or related discipline
  • Minimum 12 years’ experience in product marketing, loyalty marketing or mall promotions
  • Experience in retail loyalty program is preferred
  • Able to deliver impactful communications on-time and accurately
  • Strong analytical and decision making skills by using data
  • Multi-tasking, prioritized & efficiency in co-ordinating supporting functions
  • Strong project management skill with the ability to manage, implement and analyze various initiatives in a fast-paced environment
  • Passion for pioneering new digital promotion programs
  • Excellent interpersonal skills and writing skills in English and Chinese
  • Business trip to PRC is required
  • Candidates with more experience will be considered for the post of Senior Marketing Manager

Attractive salary and fringe benefits will be offered to the successful candidates. Please apply with full resume by mail to Human Resources Department, Henderson Land Development Co. Ltd., 71/F, Two International Finance Centre, 8 Finance Street, Central, Hong Kong or by fax at 2905 1855 or by e-mail to recruitment@hld.com or visit our homepage at http://www.hld.com

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More job information
Job ref no. CT/HLD22/ SMM-LP (CT3129555-01#0233)
Salary
Job Function
Industry
Location
  • Sheung Wan
Employment Term
  • Permanent
  • Full-time
Experience
  • 12 years
Career Level
  • Middle management level
Education
  • Degree
Benefits
  • Discretionary bonus
  • Education subsidies
  • Medical plan