Job ref no.: 0000CIVH (CT3113706-01#1371)
HSBC

Senior Marketing Manager Performance - Global Marketing

HSBC

Some careers have more impact than others.

If you’re looking for a role where you can continue to make an impression, take the next step at HSBC where your contributions will always be valued.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Senior Marketing Manager Performance.

In this role, you will

  • On-going evaluation of plans and budgets to ensure the resources required are in place and that markets and Regions are in line with the overall framework
  • Setting, agreeing, monitoring and reporting on effectiveness and performance evaluation measures
  • Improving performance evaluation measures via alignment to market best practice
  • Driving the Marketing effectiveness agenda and ensuring that Marketing spend is optimal and business partners are updated on the results of the function
  • Deriving Market Mix Modelling and Econometrics standards
  • Driving the growth of business and enhance customer value through effective agency management
  • Leading and executing the portfolio management of overall marketing strategies and media activities
  • Overseeing media trading, traffic and performance
  • Leading the localisation of Marketing Mix Modeling and analytical tool to optimize media investment
  • Managing agency performance, identifying publisher partnership opportunities, and establishing collaboration across team on data connectivity and analytics to continuously improve planning and execution
  • Executing Third Party Management, operations and process on agency management

To be successful in this role, you should meet the following requirements

  • ​Broad based business experience, ideally within a large blue chip Financial Services or related industries
  • A range of Marketing Planning experience, including demonstrable success in understanding and working with strategic viewpoints and hypotheses, with ability to make sound judgment of marketing plans
  • Experience with Marketing Mix Modelling and Econometrics
  • Proven ability to work on multi function projects demonstrating excellent relationship building skills
  • Experience of project management driving for greater value through the smart application of resource
  • Proven ability to be a self starter with energy and drive in a challenging and dynamic environment
  • Ability to think innovatively, shaping and communicating new concepts
  • Can work independently, both at a strategically and tactical level
  • Commitment to putting the customer at the heart of all development and implementation activities

For further details and application information please visit our career site, search under reference number 0000CIVH

You’ll achieve more when you join HSBC.

www.hsbc.com/careers

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited

More job information
Job ref no. 0000CIVH (CT3113706-01#1371)
Salary
  • N/A
Job Function
Industry
Employment Term
  • Full-time
Experience
  • 6 years - 7 years
Career Level
  • Senior management level
Education
  • Degree