Job ref no.: 498229
Bank of China (Hong Kong) Limited

Senior Marketing Manager

Bank of China (Hong Kong) Limited

Job No.: 498229
Employment Type: Full time
Departments: BOC Credit Card (International) Ltd
Job Functions: Marketing


  • Formulate the marketing communication plan, strategies and tactics to build BOC Credit Cards' branding and achieve business goals via different customer touch points
  • Strengthen and uplift brand image and awareness through implementation of online and offline marketing programs, communication initiatives, etc.
  • Formulate & implement PR strategy and plan which are in line with the business target as well as to support new business/products launch. Handle media and public enquiries, plan and conduct press conference and media interviews to enhance brand awareness
  • Develop promotional materials, including press releases, social media, videos, advertisement, frontline communication materials, etc.
  • Collaborate with internal stakeholders to achieve the corporate and business goals
  • Keep abreast on latest market trends and provide market insights to define brand and product positioning
  • Lead and own the Rewards Programs, be responsible for formulating, planning development and implementation of Rewards policies and programs for the Company
  • Manage vendors, including advertising and media agenizes, production house, etc. to ensure the delivery of high quality services
  • Monitor program progress / effectiveness and conduct post-program evaluation for future improvement


  • Degree holder or above in Marketing, Communication, Advertising or related disciplines
  • Minimum 10 years' solid marketing communication experience. Previous exposure in credit card business is an advantage
  • Excellent interpersonal and communications skills, able to interact effectively with senior management and subordinates, internal and external stakeholders at all levels
  • Strong business acumen with excellent project management and problem solving skills
  • Creative, flexible, well-organized, analytical and with strategic thinking, able to work multi-tasks
  • Proficiency in spoken and written Chinese (including Putonghua) and English
  • Competent in MS Office applications

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidate. Interested parties, please submit your application online. For details, please visit our website

To apply:

Data collected would be used for recruitment purposes only. It might also be disclosed to our subsidiaries or Associated Companies to process the information for appointment. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.