Senior Marketing Officer - CRM


The Job :

  • Drive, develop and execute CRM advertising and promotion campaign
  • Propose and implement effective CRM strategies, member programs & events for member recruitment, acquisition, engagement & retention
  • Support in CRM data analysis and report generation for identifying target segmentation for CRM initiatives
  • Review CRM KPI, conduct market research and present findings to address business issues, facilitate CRM program planning and uncover market opportunities & threats
  • Facilitate automation of promotions with the collaboration with IT department
  • Assist in budget control and post-campaign evaluation
  • Work closely with internal departments and other BUs to ensure the CRM works effectively and ensure smooth execution of designated programs


You will be a GOOD FIT for us if you are :

  • University graduate in Marketing or related disciplines
  • 4 years’ experience in CRM or market research, solid experience in FMCG or retail industry will be an advantage
  • Strong CRM / loyalty programs background preferred
  • Strong statistical & analytical skills, sensitive to numbers
  • Dynamic and creative to cope with fast-paced working environment
  • Creative mindset with good communication skills
  • Competent in Microsoft Excel with knowledge SAS/SQL or related databases will be an advantage
  • Candidates with less experience will be considered as Marketing Officer

A rewarding remuneration package will be offered to the successful candidate. Interested parties please forward detailed resume stating expected salary by email to [our mailbox through CTgoodjobs Apply Now ].

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the A.S. Watson Group. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application.

More job information
  • 5-day week
  • 13-month pay
  • Compassionate leave
  • Competitive pay
  • Dental plan
  • Family medical plan
  • Insurance plan
  • Marriage leave
  • Medical plan
  • Social / Recreation & Sports Facilities
Job Function
  • Fotan
Employment Term
  • Permanent
  • 4 years
Career Level
  • Non-management level
  • Degree