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Job ref no.: CT3115703-01#1557

Senior Marketing Specialist/ Executive

W-Consulting Company Ltd.

Our Client is a Fortune 500 IT Solutions Vendor. They are currently looking for a young talent to join their marketing team as Senior Marketing Specialist / Executive based in Hong Kong. This role will report to the Head of Marketing.


Responsibilities:

  • Drive marketing strategy and execute integrated marketing plans to support awareness, demand generation, pipeline acceleration, deal closing, and sales enablement
  • Deliver key messages to various industries and Line-of-Business (LoB) audiences through all critical marketing vehicles (PR, advertising, online, direct marketing, events, tradeshows, etc.)
  • Plan and adopt the Company’s marketing programs, identify targets, value propositions, and tactics to achieve defined goals in awareness, demand generation, pipeline acceleration, and sales support
  • Work closely with other in-country departments and business stakeholders like sales, business development, senior executives, etc. as necessary in a cross-functional manner
  • Work with global marketing teams to define, drive and implement the integrated marketing plan with local requirements
  • Contribute to sales revenue/pipeline through execution of campaigns and events, best-practice sharing, business-cascaded marketing planning and execution through strong alignment with the internal business
  • Track and evaluate program performance including execution status and pipeline impact
  • Manage evangelical content which targets at LoB head and CXO, e.g. thought leadership/technical whitepaper, solution briefs, customer stories, etc.
  • Drive and manage the Company’s presence in appropriate events and conferences
  • Drive marketing campaigns particularly for the cloud solutions business in both Hong Kong and Taiwan
  • Business travel to Taiwan and mainland China will be required


Requirements:

  • Undergraduate or above degree in Marketing, Business Administration, Computer Science or relevant discipline
  • Around 5-8 years of work experience in marketing or related jobs, ideally in B2B technology marketing;
  • Experience gained from enterprise IT software or cloud computing companies is highly preferred; work experience in cloud marketing is a strong plus
  • Possess relevant software/technology industry knowledge, with ability and willingness to learn new businesses and solutions to market them effectively
  • Strong communication, negotiation and presentation skills; fluent in both verbal and written English and Chinese (both Cantonese & Mandarin) is a MUST
  • Resourceful, a quick learner with strong problem solving and project planning skills
  • High degree of prioritization and relationship skills, with demonstrated ability to work effectively in a complex matrix environment with virtual teams of high-level professionals.
  • Ability to take new challenges with initiative to work independently in a self-directed environment

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More job information
Job ref no. CT3115703-01#1557
Salary
  • N/A
Job Function
Industry
Employment Term
  • Full-time
Experience
  • 5 years - 8 years
Career Level
  • Middle management level
Education
  • Degree