About the job
We are in the process of creating something special at UM, we are on a mission to Futureproof our business, our people, our clients and the industry. An agency that is focused on pioneering a new way of marketing and the role media plays by providing our clients with a modern approach to connecting brands and consumers. Our Futureproof positioning has been a complete shift in our approach to working with clients through applying a more consultative mindset. The essence of Futureproof is that transformative media can be a business and brand growth driver, for both the short and the long term. By transformative we mean better use of science and art to turn insight into actionable ideas, in order to deliver competitive advantage for our clients.
The Strategy discipline at UM is critical to Futureproofing our agency and clients. There is a lot to do - it will be challenging, fun, and exciting.
We seek an experienced strategist who will develop communications strategy for our clients supporting our account directors in Hong Kong.
This role will identify insights across culture, category, consumer and connections to form the basis for strategic planning. By focusing on why people think, feel and act the way that they do, the Manager, Strategy will help create communication strategies and ideas that build Cultural impact, Community relevance and Commerce connection for the brand.
The Manager, Strategy will have a significant focus on understanding Hong Kong audiences and media landscape.
Strategists at UM are ‘visionary architects’, building campaigns and insights at the intersection of science (data) and art (creativity), therefore this individual will be a strategic leader working in close partnership with team members across Planning, Analytics, Investment and Studios (content & partnerships) to deliver fully integrated campaigns. They will also collaborate with integrated client teams - including in-house creative, PR, etc.
Data Synthesis & Insights
Strategy and Idea Development
Desired Skills & Experience
We offer 5 days’ work, staff training, good salary package with MPF and Medical Plan with Dental Care. Quality applicants should submit resumes with expected salary and date of available to us.
For further information about IPG Mediabrands, please visit: http://www.ipgmediabrands.com