Posted on 2021-10-12
IPG Mediabrands (HK) Limited

Senior Media Strategy Consultant

IPG Mediabrands (HK) Limited

About the job

We are in the process of creating something special at UM, we are on a mission to Futureproof our business, our people, our clients and the industry. An agency that is focused on pioneering a new way of marketing and the role media plays by providing our clients with a modern approach to connecting brands and consumers. Our Futureproof positioning has been a complete shift in our approach to working with clients through applying a more consultative mindset. The essence of Futureproof is that transformative media can be a business and brand growth driver, for both the short and the long term. By transformative we mean better use of science and art to turn insight into actionable ideas, in order to deliver competitive advantage for our clients. 

The Strategy discipline at UM is critical to Futureproofing our agency and clients. There is a lot to do - it will be challenging, fun, and exciting. 


We seek an experienced strategist who will develop communications strategy for our clients supporting our account directors in Hong Kong.

This role will identify insights across culture, category, consumer and connections to form the basis for strategic planning.  By focusing on why people think, feel and act the way that they do, the Manager, Strategy will help create communication strategies and ideas that build Cultural impact, Community relevance and Commerce connection for the brand. 

The Manager, Strategy will have a significant focus on understanding Hong Kong audiences and media landscape.

Strategists at UM are ‘visionary architects’, building campaigns and insights at the intersection of science (data) and art (creativity), therefore this individual will be a strategic leader working in close partnership with team members across Planning, Analytics, Investment and Studios (content & partnerships) to deliver fully integrated campaigns.  They will also collaborate with integrated client teams - including in-house creative, PR, etc.

Job Responsibilities

Data Synthesis & Insights

  • Maintain deep understanding of the business, brand, target audiences and category.
  • Using UM proprietary data, syndicated research, and a knack for desktop research… uncover compelling insights within Culture, Communities and Commerce.
  • Support in the development of UM’s consumer profiling for core HVAs (high value audiences) including synthesis of consumer data and storytelling.
  • Act as the voice of the high value audience in all brainstorms, especially diverse audiences.

Strategy and Idea Development

  • Craft strategic Blueprints that articulate the insights, strategic pillars and media imperatives for campaigns using an omnichannel sensibility.
  • Including insights, audience goals, barriers, drivers, comms tasks, and roles of channels
  • Develop strategies that connect with diverse audiences.
  • Collaborate in the creation, selling and execution of activation ideas.
  • Design and facilitate ideation sessions with integrated team.
  • Assist in crafting RFPs (requests for proposals) that are both inspiring and strategic, and stay involved in evaluating/shaping partner submissions.
  • Partner with planning and investment teams to effectively pull-through strategy into plan’s ideas and tactics.


  • Package insights, strategy, and activation ideas for simplicity and clarity.
  • Assist in crafting compelling narratives across any client-facing presentations.


  • Develop effective and inspiring working relationships within agency team and with senior clients
  • Share inspirational work and develop rapid-fire POVs on cultural, competitive or consumer issues our clients are facing.

Desired Skills & Experience

  • Previous Strategy or Comms Planning experience, preferably at a media, creative advertising or digital agency (4-6 years is ideal).That said, proven strategic comms ability and understanding of diverse audiences is most important, so please apply if you feel this is you.
  • Enthusiastic consumer of, and curiosity about, pop culture and the ever-changing media landscape
  • Demonstrated creativity
  • Independent, efficient and prospers in fast paced environment
  • Proven ability to simplify the complex and focus on the points that matter most
  • Persuasive with outstanding written and oral communication skills
  • Outstanding client relationship skills, including experience interacting and presenting to senior clients
  • Experience working with multiple agencies and disciplines to achieve holistic communications planning
  • Comfortable with pulling, analyzing and applying data to support their recommendations
  • Fully conversant with major desktop research tools (i.e. Nielsen) and qualitative research techniques

We offer 5 days’ work, staff training, good salary package with MPF and Medical Plan with Dental Care.  Quality applicants should submit resumes with expected salary and date of available to us.  

For further information about IPG Mediabrands, please visit:

More job information
Job Function
  • Quarry Bay
Employment Term
  • Full-time
  • 4 years - 6 years
Career Level
  • Middle management level
  • Degree
  • Master's degree