Execute content strategy aligned with short-term and long-term marketing targets;
Ensure the consistency of the content across different channels and optimize materials design;
Drive the development of concepts and copy for numerous multichannel campaigns always keeping in mind the objectives and the needs and requirements of the audience;
Set up and manage the story and image library for the Group to make sure all content is properly tagged and archived;
Develop, manage and update content calendar in collaboration with key stakeholders;
Manage and work closely with all content partners to deliver the brand message to the target audience.
Holder of bachelor or equivalent in related field required – English, Journalism, PR or Communications;
5 -8 years of professional writing and editorial, content strategy and/or brand management experience;
Demonstrated track record of writing and producing digital and print content for a range of target audiences;
Diversified portfolio of writing samples required;
Experience translating technical source materials into accessible compelling human stories for a general audience;
Project management skills and attention to detail;
Adhere to creative standards for writing voice, format and style whilst being informative, engaging and persuasive.
We offer an attractive package commensurate with your qualifications and experience. Interested parties please send full resume stating current and expected salary, date available to: Senior Human Resources Manager, Chinachem Group, 35-38 Floor, Tower 2, Nina Tower, 8 Yeung Uk Road, Tsuen Wan, N.T. or email by clicking Apply Now.
Personal data collected will be used for recruitment purpose only.