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Posted on 2023-01-20
Senior Officer, Customer Value Management (SAS programming)
Job MatcherReporting to Senior Manager, Customer Value Management, you will be responsible for customer behavioral analysis and evaluation, channel analysis, development and maintenance of propensity models for cross-selling and retention, marketing campaign management as well as business report compilation.
Main Responsibilities:
The team member will help to conduct the following tasks for the business units in retail banking
- Identity business opportunities by performing the in-depth analysis for increasing the customer value through improved targeting and customer experience among various channels
- Work closely with business and channel teams on campaign management including campaign design and evaluation.
- Compile MIS business tracking reports
People Specifications:
Qualifications:
- University graduate major in data science, statistics, quantitative analysis or related discipline
Experience:
- Minimum 2 years’ experience in analytics for retail banking
- Experienced in analytical skills, campaign management and MIS reports
- Experience in digital channel analysis is preferable, handling digital footprint data, and other data from social media to drive brand awareness, customer stickiness and other business potentials.
- Good communication skills in both Chinese and English
Special Skills:
- Knowledge in SAS programming, R and Python is preferable
- Experienced in data visualization tools is also preferable
Candidate with less experience can also be considered as Officer, Customer Value Management.
Please note that only shortlisted candidates will be notified.
Skills
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Company Overview
The Dah Sing Group is a leading financial services group in Hong Kong offering banking, insurance, financial and other related services through its growing network of over 70 branches in Hong Kong, Macau and Mainland China.
Our currency is caring, teamwork and progressiveness. We accept that everyone is unique and different in talent, but alike in the capacity for growth. Our task is to shape a culture that creates a sense of pride in achieving something beyond just a job, and an environment where you can be your true and authentic self, like at home.
