Job ref no.: 210009TA_1634641212
AXA Hong Kong

Senior Officer, Digital Marketing (Media and Acquisition)

AXA Hong Kong

Digital Advertising

  • Monitor and optimize performance for digital media campaigns (SEM, programmatic, social, etc) in a daily manner
  • Analyze weekly/monthly/seasonal performance data to generate insights and take actions to maximize online conversions
  • Manage media agency for in-depth optimization on sales acquisition and leads generation performance

Digital Campaigns

  • Assist in the planning and executions of brand campaign, social media promotions and product launch campaigns
  • Handle the productions of various digital marketing materials such as website, display ads, social posts, eDM, animation, videos, etc and develop ad content copywriting
  • Responsible for campaign fulfilment to eligible customers
  • Perform ad hoc assignment or other related duties as assigned
  • Monitor campaign budget and expenses
  • Prepare post-campaign report and provide recommendations based on the insights

Digital Partnerships

  • Explore and develop new partnerships to extend AXA's presence in the market
  • Grow and maintain relationship with existing partners to grow the business, build product awareness and generating leads

Job Requirements:

  • University graduate or equivalent
  • Minimum 3 years' experience in digital marketing, preferably in insurance, banking, financial institutions or advertising agency
  • Experience in paid search and digital advertising knowledge is preferred
  • Good understanding on digital advertising tools such as Google Analytics, Google Adwords, Facebook Business Manager, and other web/app analytics, etc
  • Good command of English & Chinese with strong interpersonal and problem solving skills
  • Strong numeric and analytical skill, and good business senses
  • Attention to details, self-initiative and result-oriented
  • A good team player, be proactive and with can-do spirit. Have a strong sense of ownership & accountability
  • Good project management experience
  • Proficiency in MS Office (Word, Excel, PowerPoint) and computer literacy

More job information
Job ref no. 210009TA_1634641212
Salary
Benefits
  • 5-day week
  • Competitive pay
  • Dental plan
  • Discretionary bonus
  • Insurance plan
  • Medical plan
Job Function
Location
  • Wong Chuk Hang
Industry
Employment Term
  • Permanent
  • Full-time
Experience
  • 2 years - 20 years or above
Career Level
  • Non-management level
Education
  • Degree
Require to Travel
  • No travel