Posted on 2021-12-24
The Hong Kong Institute of Bankers

Senior Officer - Marketing, Membership & Events

The Hong Kong Institute of Bankers

Job Responsibilities

  • Develop CRM Strategies across all channels, execute and implement overall membership activities on engagement, recruitment and retention.
  • Implement membership benefits campaigns including liaison with collaborative partners and vendors 
  • Manage CRM system and membership database and prepare analytical management reports  
  • Support stakeholders’ communication including eDM, event updates, social media posts and member updates in bi-monthly journal  
  • Provide administrative support to the Marketing, Membership & Events team, to ensure alignment and achievement of the overall objectives of membership recruitment and retention
  • Support networking events, seminars, conferences, awards, sponsored luncheons, school projects, government-funded projects, etc.
  • Ad hoc duties as assigned by supervisors


Job Requirements

  • University degree holder or above, preferably in marketing or communication discipline
  • Minimum 4 years of membership, customer service, marketing or event management experience
  • Experience in membership recruitment and event management an advantage
  • Strong communications skills and attention to details
  • Proactive and a good team player
  • Outgoing, curious and resourceful
  • Excellent English and Chinese writing skills with the ability to devise attractive promotion materials and punchy communication messages
  • Fluent in spoken English, Cantonese and Putonghua
  • Good PC skills including MS Word, Excel and PowerPoint


Interested parties may send in your application together with a detailed resume stating your academic results, present & expected salaries, date of availability and contact phone number by clicking Apply Now.

Applicants are welcomed to visit our website: for further information about the institute.

(All information provided will be treated in strict confidence and used solely for recruitment purposes)

More job information
  • 5-day week
  • 13-month pay
  • Birthday leave
  • Examination leave
  • Marriage leave
  • Medical plan
Job Function
  • Sheung Wan
Employment Term
  • Permanent
  • Full-time
  • 4 years
Career Level
  • Non-management level
  • Degree